Search Engine Optimization (or SEO for short) is a method of making a website easier to find via search engines. A lot of this has to do with the way that the content of a website is written. When properly optimized, a website, article or blog can be found easily by a web user searching for relevant words or phrases – without having to look through the literally millions of websites in the net for what they are trying to find.

This is only the most rudimentary explanation of search engine optimization; so what does this mean to you as a writer? This explanation should have given you an inkling of the importance of using the same words and phrases which people enter into search engines when they are looking for something. These search terms are known as keywords and key phrases in the search engine optimization business. BY using these search terms in your content, you make it a lot easier for people to find your content on the web. Let’s suppose for a moment that you need to write an article about fly fishing – naturally, you’ll want to use the phrase “fly fishing” in the article, as this is one of the most commonly searched for phrases which your target audience will be looking for.

Now since you are probably writing this article on the behalf of someone else, how many times should you use this phrase in the article? That all depends on what your client has asked for. You might see search engine optimization articles which use the target keyword just once; in the title and others which use the keyword more than 20 times

Another question to be considered is whether just one keyword should be used in an article or a group of keywords which are related to each other – this is again dependant on what your client has asked for. Remember that your client is probably not the only person involved here; they may have clients of their own who want input as to how the articles are done. Typically, a freelance writer will see a job – an article or a set of articles which come with a fairly detailed set of instructions attached. These instructions are usually clear enough about what the client requires; as such, they should be followed as closely as possible.

Sometimes when writing articles for search engine optimization, you will encounter a situation when some extra clarification is needed. In these cases, you should get in touch immediately with the client to ask for any further information which you may need – this will prevent delays in delivery of the finished article and ensure that the article you write is one which meets the needs of the client.

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