The competition is getting more and more intense in the most profitable niches. People are putting on the pressure for vendors to prove their expertise before they do business with you.
This is the point of view taken by mutlimillionaire Chris Hubbard in an interview with Rob Toth. Rob has been interviewing the top information marketers on the Internet as part of Dan Kennedy’s Info Riches course. The series of interviews is to be sold as a separate course called “Future Of Information Marketing”. For a limited time it is being made available for free as an incentive to check out Dan Kennedy’s new course on information marketing.
Chris first got his start on Ebay in the beginning days of the company in 1998. After doing a lot of experimentation with different products and techniques of selling online, Chris put together a course on how to sell on Ebay. This was his first information product. He liked the idea of information products so much that he ended up creating dozens of best-selling products in many different niches.
“It’s the best way for anyone to get started (outside Ebay) because it’s a very easy business model” says Chris. The profit margins are so high that it is difficult to go wrong. Even if you end up spending a lot of money on promotion you are still likely to make good money selling information products.
Chris says the big secret to succeeding against competition is to have a great relationshiop with your customers. “There’s a growing demand on our time”. “People are more and more vigilant against letting things into their email inbox.” People don’t want to be wasting time with reading things that don’t apply to them, like spam, even if they subscribed to your newsletter.
“You really have to construct something special in order to stand out” says Chris. That’s the only way you will get a chance to be in front of your target audience. The process of standing out starts when someone lands on your website.
“If someone lands on my page and they leave my page without either opting in to my newsletter or purchasing a product from me, are they going to be better off than before landing on my page?”. You need to start providing value to your prospects right from the start.
Once your website visitor finds they are getting value you need to “bond with that person” says Chris. “With the Internet we can connect on so many different levels very inexpensively.” It’s so easy to build relationships on the Internet compared to other media.
Blogging is the best way to build strong bonds with customers, says Chris. He believes in using video on his blogs as a way to connect with customers as a real person. Video adds so much credibility to his sales letters that it always outperforms his text-only promotions. Combining blogging and video is one of Chris’s big secrets to success.
Chris also explained how to create a hot selling product in a few hours in the interview. “It’s easy” he says, “you don’t have to be the ordained expert in any field”. “You just have to make sure you are solving somene’s problem.”
The sales process is: Give value first to gain their trust. Then allow your customers to give you feedback. This gets you more trust. Be sure to use video to give the human touch. Once you have their trust, if you can solve people’s problem they will buy from you over and over again. Trust is the big secret to selling anything on the Internet.
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