There are basically two types of bloggers in the world – reporters and experts – and some people perform both roles (usually the experts, it’s hard for reporters to become experts, but it’s easy for experts to report). Becoming an expert is crucial to make money online.
If you have ever taken an Internet marketing training or attended a seminar specifically for beginners, you have probably heard about the two different beliefs. Whenever the business model is based on content, and if you are blogging for money then the model is based on content, people are taught to either start as reporters, or if possible step up as experts.
I’ll be frank, you want to be the expert.
Reporters leverage the content of the experts and in most instances bloggers begin off as reporters because they haven’t established expertise. Experts enjoy the perks of preeminence, increased income because of perceived value, it’s easier to get publicity, people are more likely to search you out rather than you having to seek others out, joint ventures come easier, etc. experts in most cases simply earn more money and attract more attention.
Many Bloggers Simply Report
The thing with expertise is that it requires something – training. No person becomes an expert without doing things and learning. People usually begin with little expertise and as a result begin their blogging journey by talking about everything going on in their niche (reporting) and by interviewing and speaking with other successful bloggers (reporting again).
There’s nothing wrong with reporting of course and for many bloggers it’s a necessity in the beginning until you build some expertise. Unfortunately the ratios are skewed when it pertains to reporters and experts – there are a lot more reporters than experts, hence reporters tend to struggle to gain publicity and when they do, they often just help the reputation of the expert they are reporting about.
Don’t Duplicate Your Teacher
If you have ever spent some time browsing products pertaining to the Blogging for Dollars niche you will notice a pattern. Many people first study affiliate marketing from a guru (for lack of a better term). The mentor teaches how he or she is able to make money blogging, and very often the view that the student gleams is that in order to make money blogging you have to teach others how to make money blogging.
The end result of this process is a huge army of amateurs trying to duplicate what their mentor does in the same industry – the affiliate marketing niche – not realizing that without expert status based on proven record and all the perks that come with it, it’s next to an uphill battle to succeed.
Even people, who enjoy marginal success, say for example growing an contact list of 1,000 people, then go out and release a product about how to build an email list of 1,000 people. Now I have no issues with that, I think it’s fine to teach aspiring bloggers and leverage whatever achievements you have, the difficulty is that people gravitate to the same industry – Internet marketing – and rarely differentiate themselves.
How many experts out there do you know of that all say they teach the same things – email marketing, SEO, pay per click, affiliate marketing, and all the related niches that fall under the category of affiliate marketing. It’s a competitive industry, yet when you listen to your friends and other gurus making money teaching others how to make money online (and let’s face it – making money as a subject is one of the most compelling) – your natural inclination is to follow in their footsteps.
If the goal is to become a expert and you haven’t spent the past 5-10 years working from home, I suggest you look for another industry to establish expertise in.
Have patience and stay with what you do to increase your knowledge and then translate that knowledge into training for others, and remember, it’s okay to be a big fish in a small pond, that’s all most experts really are.
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