When a business owner plans to put up a website, it should be automatic that search engines will have to be considered in order to ensure its maximum visibility. But while everybody in the development team can aim for creating the best design for the site, there is a tendency to overlook search engine friendliness as a key component of effective web design. A designer may come up with a good layout and general content presentation and good navigational structure, but one thing that must never be neglected is to make sure that the site has all the opportunity it can get to be able to land in search results with a good ranking.

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