Organic SEO (Search Engine Optimization) has nothing to do with going green. The term merely refers to the manual type of page optimization in contrast to the automatic submittal and page alteration. In fact, most people consider Organic SEO to be a term that best describes the free, algorithm-driven results of any particular search engine. However, to any sophisticated search engine optimization company or expert, the term organic is not limited to what shows up in the natural search engine results but also includes the methodologies used to achieve such rankings. The organic is also in sync with the thought that a good website does have the characteristics of a living organism, that it builds upon itself, that it learns the means of adaptation for its own benefit, and that it tries to establish itself at the top of the search engine results much like the food-chain. Once this Organic SEO begins to thrive and assert its existence, the artificial machines are rendered quite useless. It may be pointed out that search engine users tend to trust organic results more than the paid ones and are therefore more likely to click and convert to them. This despite the fact that the sponsored listing may be higher placed by virtue of the bought space.
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