Talkative people make easy work of starting a conversation. However, when it comes time to make a sale, these naturally talkative people may find it difficult to spark a conversation. In order to effectively make sales, we need to learn how to naturally start a conversation. No matter what area of business, it is apparent that everyone is generally related to sales. No matter when, we are trying to make a sale.

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Originally, our SEO strategy blog was my supposed to be our company’s research checklist for our SEO research team. We used it to essentially be an online notepad that contained a universal theme of our ongoing research projects. Now, the blog is ranking well for search terms like, “SEO strategy” (second page of Google) and other related search terms. I was astounded when I found the blog was ranking on the first page for a few other quality search terms as well. So, how can this happen? We never intended for this blog to rank high for competitive, highly sought after first page placements on Google. A review of these factors might shed light on what elements caused this blog rank high with no traditional SEO technique applied to it.

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Our SEO strategy blog was supposed to be our research material to be among a few colleagues in the SEO industry. We used it as a notepad where we featured key research projects for overall optimization strategy. Although we had no intention of making the blog available to outside parties, we were surprised to find that after a few short weeks, the blog was on page 2 of Google for the keyword: “SEO Statregy”. In the midst of a highly competitive market for a competitive keyword, how did this blog surface in the top 15 links on Google? Being that we have many other blogs that have what we perceived to be better content, we felt this phenomenon deserved further analysis.

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