When Roger’s grandfather opened his fruit stand some seventy years ago, he had no idea that it would be the catalyst which propelled his grandson into becoming one of the most prominent and influential business owners in the entire state. His specialty grocery store was known throughout the area as the place to go for the very best produce, meat, and baked goods. The store was also known for its full service, and provided specialty services as varied as delivery, carryout, and a drive-thru option. Each and every day, customer after customer could be seen exiting Roger’s business with paper sacks filled with specialty cheeses, hard to find health food items, and prepared soups and sandwiches. Roger’s customers were his main source of advertising as they told others about their good shopping experiences but Roger’s other primary source of advertising was through his use of custom paper bags. Roger, like many others, selected this method of advertising for four simple reasons.

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