We sometimes think that having a business is an easy task. Unlike people who are employed, business owners typically manage their own time, make executive decisions, and can be as busy or as complacent as they would like to be. What we do not realize is that having a business can also be extremely challenging. A company can try to build their online reputation for years, only to find something negative being said about them.

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The power of the Internet is also its weakness: Everything said lives there forever, and can reach everyone. So if someone decides to say something negative about you or your business, it can have immediate, drastic, and terrible consequences. And because of the way the Internet is designed, it has been very difficult to get those negative things removed, regardless of their validity.

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The net doesn’t fail to remember a thing. It’s floating more or less out at hand, zillions of bits and bytes. This imparts a perplexing mode of permanence to anything anyone writes or uploads or links to. Things move about a tad, of course, but it all seems to hang round. This translates to the calumniation of honor written about you enduring for years.

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