Perhaps the most important part of creating a landing page is planning your landing page theme. How you select your theme, of course, will depend on how you plan to generate traffic.

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Most people have no idea how to write a landing page that converts. Instead, they throw together elements that they have seen used in other landing pages ” but usually do not put them together in the same way the owner of the successful landing page did.

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Before you begin the attempt to build a successful list or create a powerful salespage, you will want to start with a rigorous introduction to landing pages. In stark contrast to undifferentiated, unfocused home pages, landing pages focus specifically on capturing leads for a newsletter or making sales for a specific product ” and make no attempt to give visitors a different option.

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