In a very short period of time we have seen some interesting changes associated with the internet. When it comes to attracting adult attention the internet sits solidly in the number 2 place behind television. Another demographic change is that adults 55 years of age and over now makeup almost one third of all internet users. This means that today, more then ever before, there is more buying power and prospects available to people wanting to buy and sell over the internet with the different e-commerce or shopping cart solutions now available. Other external factors driving on-line shopping include things such as the recent gas price increases and the move to more environmentally conscious green solutions. One more buying shift will be the change from higher income level families being more likely to purchase over the internet. Because of ease of access, a green consciousness and the cost of getting around more and more people from lower income levels will turn to the internet as well.
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