It seems “green” products are everywhere these days, what with global climate change – I haven’t kept up on the details; it might be warming, or cooling, or turning blue – and cleaning products are the latest target in this battle. Wow Green International has cozied up to this market, and introduced a series of environmentally safe cleansers.
As always, this isn’t just a matter of eco-friendly products. It’s also a matter of opportunity – how can we make money from Wow Green International’s idea? It’s a hot market; people everywhere are concerned about the Earth and how to protect it. The media coverage is everywhere; every news broadcast, every morning paper, even movies and magazines are talking about how we need to protect the Earth. It’s on everyone’s mind, and that makes it a niche that every serious marketer should want to tap.
And unlike some other companies, Wow Green International shares the wealth. With their distributor program, you can earn commissions from direct sales, and even build a matrix of downline distributors – just like those mail-order companies you might have participated in all those years ago.
Wow Green International is no different, really, than the newspaper and greeting card businesses you may have found as a kid. You saw them in a comic book, with the promise of earning great prizes, and you sent in the card.
What Wow Green International doesn’t tell you is that you’re never going to be really successful this way. Oh, sure, you can earn a few dollars commission. But what they’re really doing is getting their name in front of millions of people, on your dime. The real value isn’t in the product. It’s in the brand they’re building.
We keep saying it ourselves, right here in this article: Wow Green International. We need to say it. You can’t even discuss the program without saying it. That’s what they’re really after with your participation in this program; not the commissions you make selling their products, but the work you’ll put in to make them better and better known.
What it’s about is self-promotion. They want their name in front of everyone. You can’t put your own name on their products. You need to say “Wow Green International” on all of them. They’re using your time and your money to put “Wow Green International” in front of all the people they can.
When you think about it, shouldn’t that really be your name? You don’t want “Wow Green International” on the front of your web page; it’s not their site, it’s yours. And down the road, you’re never really going to be a success under someone else’s name. You should position and promote your own name… to build a brand that benefits you AND your partners.
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