What kind of thing can you put on your page to instantly put you on the top of Google just because you have it on your page? Nothing. Would you believe though that there are marketers out there who would like to lead you to believe there are such factors. Nothing you can do on your page will move you right to the top, but there are some things that can affect your rankings, slightly.
I really wait until I am in the top 10 on Google before I start to play around with the factors on my page that may affect my ranking. I mean there are basic things that I always do when designing a site that help, but to really fine tune them I need to be in steep competition before I start really working on changing things on my sites to pass that site above me.
I feel that there are just a few little factors that you must incorporate into your body design to truly benefit the most from off page optimization which allows you to get closer to the top. The three factors are to put your keywords in the title tag, the meta description text, and the meta keyword tag. Then you want to sprinkle your keyword through the body text.
Now it is time to go work on your optimization off of your site. See this is where you want to build all the links to your website and get yourself into the rankings where you can start testing things. Then you test things like H1 tags, bold text, link text and so on. Once you are able to see where you are you can test one thing at a time to see if it has any type of impact.
Each time you get to a position, unless it is number one, your goal is to move up one more position. The way you do that is by getting better links than the guy above you or by having a more relevant page. You decide this by looking at what they have and seeing if you can improve. You just need to be careful not to over optimize and that is why we try one thing at a time and see what the results are.
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