With just 140 keystrokes, people send a brief message to friends and followers to answer the question, what are you doing right now?
Who would have ever imagined that the simplest of social networking concepts would become so prolific?
We all know that Facebook is very engaging because we can observe our friends lives as they describe them to us. We can view their status updates, see their pictures, and SuperPoke them. However, who could have considered that a social network dedicated exclusively to the common status update would become so widely adopted?
We all know about Twitter.com by this point. This new and very forward thinking site is becoming the new rage on the Internet, and it has captured the interest of Internet marketers worldwide.
No matter how trivial or mundane the concept appears to be at first, it is very popular. A few years ago, very few people would have thought anyone would care if say for example – I am going for a grande chai latte at Starbucks with Joel. Nowadays, people are very interested in the minutia of one anotherss lives. Well add that to the explosive growth rate of memberships on these viral social networking sites, and it introduces a very powerful marketing tool.
You see, Twitter.com allows you to post as many updates as you can and want to in as short a time as you feel like. Most people dont want to be annoying or spammy with their posts, but many people do add multiple updates per day.
hats more is that Twitter allows you to post hyperlinks to your site via links that you post in your updates. If they are long hyperlinks, they use tinyurls but if they are just domain name, then they will post as is. Either way, Google regards inbound links from good neighborhoods as a good thing. As you gain notoriety online, your profile may be seen as good by Google too.
For example, take the Twitter profile page of EZineArticles.com editor Chris Knight. http://twitter.com/ChrisKnight . He has thousands of people following him and he is following thousands of people. As of time of writing his Twitter profile page has a Google page ranking of 5. That is fairly impressive for just another profile page on a social network website.
The benefit of the second factor is that Google will see the numerous links inbound to your site from higher page rank sites. While your own page rank may not be a critical factor, the inbound links is still fairly important.
In summary, Twitter.com is a new and fairly rudimentary website at first glance. Yet under the surface it is clearly a very effective viral marketing tool. When you consider the considerable growth experienced by sites like YouTube.com and Bankrate.com due to the introduction of viral growth mechanisms such as inviting friends and following people, you can understand the importance of using new and burgeoning sites like Twitter.com.
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