If you’re still not on Facebook, here’s another compelling reason for you to do so: you can use it as a very effective chiropractic marketing method! One client of mine gained 12 patients after a week of advertising through the popular networking site. Now I’d be happy to share how he managed to do this through the following steps.
Just how effective will Facebook be anyway?
It’s got a massive user base: There are over 200 million people currently using Facebook. That’s almost the population of the 8th largest country in the world!
If we talk about the time that these users spend logged on the website, you’ll see that over 4 billion minutes are spent by users in Facebook. There are over a 100 million users that use the website at least once a day.
Your market is using Facebook: over sixty percent of Facebook users are college graduates. And within this demographic, the number of people who are 35 and above is rapidly increasing.
What’s more is that an average Facebook user has over 120 friends on Facebook.
What do these numbers mean for you? It just means that if you can have 200 patients via Facebook, then you can get over 24,000 patients in the future!
Convinced? Here are three steps to market your clinic using Facebook:
1. Start using Facebook for endless marketing possibilities!
Remember the chiropractor who got 12 new patients using Facebook? When he was not a Facebook member, he told me that he only had 500 patients. I encouraged him to join Facebook because using Facebook will do him wonders.
He registered to Facebook and fixed his profile. He started to add friends and boosted this process by allowing Facebook to send invites to your contacts in your email.
2. Upload videos to encourage your contacts’ participation
If YouTube’s popularity is any indication, people love watching videos when they’re online. After establishing contacts, my client proceeded to upload a video called “How Chiropractics Can Help Stop Back Pain.”
The video was uploaded first in Youtube but was reuploaded in my client’s Facebook page. The whole process was simplified by Facebook.
Over 10 million videos are posted on Youtube, and this makes videos good ways to stimulate activity in your Facebook page.
3. Emails are the finishing touch, so utilize!
After the video was set up, I instructed my client to email all his patients about it. Aside from inviting them to watch the video, he also requested their feedback. He provided a link to his Facebook page where they can watch and give their thoughts on the video.
So now his patients have received two messages:
- The invitation to join the Facebook community – Your personal email that promotes your Facebook site and content.
How were the gains of chiropractic marketing achieved via Facebook?
Facebook is so popular and since you can take advantage of the connections of registered users, getting patients through it is very easy.
My client found his 12 new clients within a week just by following the three steps. When he shared the video to his clients on Facebook, they in turn shared the video and his page to their own contacts.
Once he gained site traffic, he kept the momentum going by continuing to post more chiropractic videos, and informing his clients each time he uploads a new one. For each video posted, he gained new patients or reactivations.
If you follow the steps mentioned above, you would be able to utilize Facebook to its fullest potential as a marketing tool. Uploading videos and constantly being active in your page would guarantee patients, and all this for free!
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