Since pay per click marketing has been known to the online world, it has become an attractive tool for business owners to advertise their products, and for those who want to make money from their websites.

But how did pay per click started and what is it?

The popular search engine Google may have successfully adopted the pay per click concept in its advertising tools, but the idea of pay per click was not theirs. It was actually introduced by the founder of Goto.com, Jeff Brewer. He started to implement the pay per click concept although it was not yet known as pay per click back in 1998 when the idea came out. It was later renamed to Overture and later became Yahoo! search marketing.

When the idea of the pay per click system came out in 1998, it took Google two years to adopt the concept into their programs, and finally in 2000, Google Adwords came to life. It was Googles’ marketing tool that uses the idea of pay per click. However, it used impressions at first. The full adoption of the pay per click idea only occurred in 2002.

So what does pay per click mean?

Pay per click marketing, popularly referred to as PPC, is an online advertising tool that allows businesses to promote and introduce their products online through ads, texts and banners. Like advertising in newspapers or television where you are given ad spaces and airtime for your ads, pay per click marketing allows you to post in ad spots in websites or in search engines.

However, because there are millions of websites online and by just placing an ad on a certain website is not quite reliable in giving the business a significant impact with regard to advertising, pay per click marketing was conceptualized. Pay per click allowed ads in websites but also incorporates a technique that businesses can only pay for advertising if users are interested and clicked on the advertisements.

What makes a big difference in pay per click marketing is that, business owners do not pay for the ad space or the size of the banner or text link you have for your ad, but it only involves advertising cost once an individual online is interested in your ad and clicks it.

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