It is an obvious fact that each online business owner should know not little but a lot about search engine marketing setup. This idea involves optimizing your website for the search engines to think that your website provides useful and rich-content information and, therefore, you will be able to improve search engine ranking.
This is especially effective since paid advertising like pay per click is relatively expensive and sometimes not affordable by most of the beginners who are on a limited budget. On the other side, organic traffic resulted from ethical search engine optimization (SEO) is free and targeted providing that you avoid any black-hat SEO training.
Therefore, search engine marketing setup must be at the top of your list when you like to spread the word about your business. To this end, you should target the proper keywords.
But the interesting question is: What are the proper keywords?
If you browse different articles on small business website optimization or consult any small business SEO agency that offers push promotion for websites, you will always find this sentence: “You need to consider the keywords and search terms that enjoy high traffic and have low competition”.
My personal point of view is that this answer is not clear enough as the terms low and high are very relative. Should you consider 100 searches per day a high search volume? If yes, then should you consider 90 searches per day a low volume? Additionally, if the number of the websites that compete for your target search term is 100, should you define this competition high or low?
If we define 100 websites as low competition, is it feasible to define 150 websites as high competition? So, in other words, what is the meaning of high and low here? And this is the issue I handle in this article.
In other words, to set up the optimal search engine marketing setup, you need to consider the search terms that receive “high enough” traffic per month and at the same time enjoy “low enough” competition.
a) What does high enough traffic mean?
The answer depends on your business and your goals. To succeed in online business, you should decide your goal versus time. I.e. you should plan how much money you like to earn and after how many months.
So, I will make a random assumption that you like to earn $1000 per month. Then, your goal is to drive internet surfers to your website that can make you $1000 monthly and this should be your “high enough traffic”. But the exciting question is how to calculate this traffic in an accurate way?
You can definitely use such a mathematical formula:
Total Income per Month= Number of Visitors per Month x Conversion Rate x Income per Sale
In the above mentioned formula, all factors are known except the number of visitors per month. Specifically:
Income per sale is simply your affiliate commission that you earn in case somebody bought the product from your affiliate link.
Conversion rate is the percentage of the whole visitors who may buy from you. For example, if 3 out of 100 visitors decided to buy your product, then you conversion rate is 3%. This factor depends on your product, sales letter, etc.
It is feasible and realistic to setup your search engine marketing with 3% conversion rate but I prefer not to be so optimistic and use instead a conversion rate of 1%.
Total income per month is simply the desired income you like to earn per month, which is in this example our $1000.
So, it should be feasible and quite possible for you to calculate how much traffic you need to stop by your website in order to make your desired income achievable. In case that you are not satisfied with the money you make, you have 2 choices. Either you should increase your traffic volume or working on increasing your conversion rate.
Driving more traffic to your website includes:
- Ethical optimization of your website by combining online and offline optimization.
- Online submission of high quality articles to high rank web directories is a good idea to get more quality links.
- Update your website frequently.
- Combine article marketing and web 2.0 services.
Increasing the conversion rate of your website involves:
- Enrich your sales web page with promises that you can really deliver.
- Offer your visitors an extra free bonus.
- Add a hard deadline that they should act before it in order to be qualified for the free bonus.
b) What should you define under low enough competition?
To check the competition of a certain keyword, insert your target keyword between double quotes in Google to see how many other websites that are optimized for the same keyword. You may get a number between 0 and thousands of websites that you have to compete against them.
The answer to the question of a “low enough competition”is depending 100% on the planed destination, where you are going to submit your articles. Yes, this is correct as it is relatively sure that Google loves some certain websites and if your article -which should be optimized around a certain keyword-, is submitted there, then it has a better chance to appear on Google’s first page.
Some of the websites that Google certainly love are: ezinearticles.com, Squidoo.com, UsFreeads.com and any Wordpress Blog. So, you should not overlook these cases in case you design your search engine marketing setup:
- Ezinearticles.com: Is the optimal choice to submit your articles, if your competitors websites do not exceed 10,000 websites.
- Squidoo.com: Is the optimal destination of your articles, if your competitors websites do not exceed 5,000 websites.
- UsFreeads: Is the optimal choice to submit your articles, if the number of competitors is approximately 3,000 websites.
- Wordpress Blog: Is the optimal choice to submit your articles, if the number of websites that are optimized for the same keyword is not more than 1000 websites.
You should not overlook that the results I told you here are just my own results, which are based on my personal experiences and there is no 100% guarantee that you will get the same results especially that Google has no fixed strategy that everyone knows how it works. Nevertheless, the results and experiments I mentioned in this article worked on fine bases since 6 months now and, therefore; it is a good idea to try it when you finally decided to set up your next campaign.
The key point of this article is to find a mathematical description of the very vague terms high and low. So, now you are ready to exactly decide which keywords you should target when you think of starting your search engine marketing setup.
Is it something for you to make your website an unstoppable traffic attraction machine and get the traffic your website really deserves? It is possible using ethical search engine optimization. I failed in the beginning until I finally achieved it and here is your one time chance to check for FREE the best search engine positioning services.
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