Is by far one of the most cost effective ways for you to increase your revenue without any extra expense out of your pocket. Lets face it, lodging properties spend millions and millions a year promoting their property and most of the lodging properties remain with a 30% vacancy or more.
Hotels, and resorts can do internet marketing, T.V marketing, any print marketing, but you will not be able to tap into the most unique database and that is private members. You can add your property, vacation property, resort, condo, bed and breakfast and any other type of lodging property that you may run or manage to private membership clubs.
First they will have to approve your property and listing. Once they approve your listing you can literally be viewed by millions of members instantly. Keep in mind these types of members are business or leisure travelers that will help fill your empty rooms or vacancies.
Members of private clubs typically visit the site they belong to, before they search any other site. If you are not listed inside their members directory, then your property will not be discovered and you could possibly be missing millions a year.
Most travel clubs do not have millions of members, they typically only maintain a few hundred thousands of members in their database. It is always wise to list your property or hotel in a program that offers you the maximum potential to increase your revenue without any extra expense coming out of your budget.
Keep in mind, these programs do not make your discounts available to the public, they are only available to registered members and are typically behind locked doors. Members will be required to call your hotel direct and make reservations via your reservation center.
If you have a system that allows you to generate a promo code, discount code, or a special code, then you can provide a direct link to your site for members to make discounted reservations. The most important thing to remember is that you need to inform your entire staff that you are participating in the program. Companies such as Hotels Etc. are very picky about hotels and property owners pushing away members. They take a lot of pride in offering an incredible service to members.
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