I never imagined we’d see the day where the most powerful chiropractic marketing was entirely free, but that’s exactly what we’re experiencing today. Over the past couple of years, Web 2.0 and social media sites have completely revolutionized the way we market online. Chiropractic practices once had to spend unbelievable amounts of money to advertise on TV, radio, in newspapers, and at community events. Today, you can get an account on sites like YouTube, MySpace, Friendster, and Facebook, and get tremendous exposure without paying a dime. On these social sharing sites, people will be drawn to your useful information and your personal profile. Soon, you’ll see tons of new patients walking through your doors monthly.
For the past three years I have used social media websites to get an incredible amount of new patients through the door and make multiple forms of other income, and my ability to help others do the same has skyrocketed. I thought I once knew what it meant to brand yourself, but I can safely say that those old notions have been thrown on their head thanks to the virtual community and Web 2.0. The old way of filling my community’s mailboxes with pamphlets and advertisements and going to my local chamber of commerce meeting is really a thing of the past! And thank goodness, because it didn’t do a whole lot of good in the old days either!
Through social media platforms like MySpace, YouTube, and Facebook, I can connect with hundreds, even thousands of people every day and have much more of an impact. It simply comes down to leverage and time multiplication. I can leverage and multiply my time very effectively and consistently put my message in front of hundreds of thousands of people in the community.
It’s truly amazing when you take account of the numbers on my MySpace page. I have a whopping 6,400 friends, 3,000 of which live in my local community and are interested in my services. When I post my videos and bulletins, all these people receive them at the click of a button. There’s no wasting paper or hours of labor, it’s that simple! Viral marketing is the very best of free chiropractic marketing, and it’s available to everyone.
If you’re continuously spending thousands each month on newspaper drops, postcards, yellow pages, screenings, and telemarketing, you are literally throwing money down the tubes. We are in business to help alot of people and to do well financially. The goal is to cut advertising and chiropractic marketing costs so we can reap more profit from the practice. The only thing that the advertising methods above guarantee is mediocrity and a similar marketing model as 90% of all the other chiropractors out there.
Innovation and fresh strategic chiropractic marketing will carry your practice to the next level, not following antiquated advice by other average chiropractors. The world is much different than it was about three years ago and those that adapt to current trends and technologies will reap the massive financial awards. Those that “know it all” will be left out in the cold for refusing to change.
Take a little action today and set-up your first YouTube account and begin to observe why it’s the 3rd most visited website in the world! People absolutely love videos and would rather watch something than read a book or a newspaper. This trend is very significant from a marketing perspective as you will see. Once you are on the homepage (YouTube.com), you will see a “sign-up” link in the upper right-hand corner.
After you set-up your first account, you can now begin to rate and comment on others videos. You can also have a list of your favorites for when you find something that you really like. I think you will be amazed at just how much video and television footage is on the network. Odds are, anything you look for or search, you will find!
Chiropractic marketing is basically a business skills.