With the widening influence of the internet in our lives, the significance of trademarks has gained a new dimension, particularly with respect to domain names. This is essential if you want to successfully promote your product or services across to the consumers by means of your domain name.
A registered domain name helps you in making legal claims against any person, who steals your trademark and attempts to coerce people into believing that their goods and services actually originate from you and that you are affiliated to their website.
However, you need to do a comprehensive search for similar domain names in existence before filing your trademark application, in order to prevent any violations. Your research must confirm the fact that your trademark is unique and does not resemble others in pronunciation, meaning or spelling. You should file an application for registration only when you are sure that your mark is distinct enough to avoid any possible violation.
For achieving this, it is preferable to hire the services of a cyber law attorney, who can advise you in your online trademark related issues. This will save you from possible trademark violation action that can arise in future.
You must also keep in mind that the domain name that you are seeking to register should be able to act as a quick identifier of your products and service and should not be just an online address to bring people to your website.
In addition to violation of domain names, keyword infringement has emerged as a new menace in virtual domains, which means infringement of original trademarks by their usage as keywords in promotions on Yahoo, Google etc with an aim to puzzle the customers or to dilute the original trademark.
If the promotional ads help in increasing the sale of the trademark holder, it is not a violation but the problem arises when the advertiser starts making use of such ads for promoting his own goods for a commercial advantage.
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