Postcard marketing can be very effective when done right. It is very easy and you can make a lot cash doing it. The number one objective when doing postcard marketing is creating a headline that makes prospects take actions. It doesn’t matter the cost of the postcard, it is all about the headline.

Headlines are very important when doing postcard marketing. This is what causes your postcard to get read and people take action. The cost of the postcard is not important, all you are looking for is to people to read your postcards and buy your product. You can’t do that if your postcards are in the trash.

Just imagine if you did a 1k mailing and got no results, you would probably be pretty ticked off. That is why I market with basic card stock paper. The postcards cost about 5 cents a piece, and if they threw it away, oh well.

Before you start an aggressive postcard campaign, it is good to do smaller ones to test what headlines are pulling the best. You would hate to put all your money into one campaign and that campaign doesn’t bring back any results. To your campaigns all you need is a auto responder and capture pager to track your responses.

Your auto responder will do all of your prospect follow ups. If you have a proven headline and you mail your postcard consistently you will begin to see a constant flow of leads in your auto responder. It is easy to the amount of leads you should generate because the industry average is 1-3%.

Your auto responder will began to go to work for you once you begin getting opt ins, it will start sending them follow up emails automatically if you have it set up that way. Or you can manually blast messages to all of your leads. The main reason I like marketing with postcards is that anyone can do it, and it works.

The idea postcard campaign to start with is 500 you can do 200 to 300 but you have to stay consistent, consistency is the key. Always be short, precise and to the point on your postcards. Don’t put too much information on your postcards, it needs to peak their curiosity. For additional information you also can go here, to see proof that postcard marketing works.

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