“The money is in the list”, this is often heard in the Internet Marketing Indsutry but a lot of people do not know exactly what list building is and how important it is to your home/online business.

A list is a collection of people and their details (normally email addresses and first name) who are interested in your product/home business opportunity. These people have given you their details in order for something; usually a free report or further information. An important thing to consider with list building is that you want a targeted list; it is no use in having a list of 100,000 people that aren’t likely to be interested in your product; a list of 1,000 targeted people is a lot more beneficial.

Straight away let people who visit your site know exactly what type of product/business you are involved with. This is crucial because otherwise your list will become full of untargeted people, this is a poor form of list building. You want to make it clear to viewers what you are selling/promoting by having keywords in your domain name. For example I am an Internet Marketing Mentor so I have the keywords “Marketing” and “Mentor” in my domain name.

After you have made it clear what product you are promoting/selling with a keword loaded domain name make sure you give detail on exactly what niche within your industry you are involved with. This is done by creating a squeeze page; this is where you give the viewer an offer to receive something beneficial relating to your niche (eg free internet marketing report) in return for their details (email address and first name are the best; anymore and the viewer might be reluctant to part with that information).

Bullet point out the offer to make it stand out to the viewer; people don’t want to have to read a long chunk of text to find out what the offers/benefits are so make it clear for them. Also I recommend shooting a video where you explain the benefits; this is good for two reasons. Reason 1 is because you come across as a leader and people will look up to you; reason 2 is people will relate to you and know you’re not a spamming robot; it’s the next best thing to being face to face with the viewer.

Now you have a keyword loaded domain name and clear squeeze page you need to drive traffic to your site. There are many Internet Marketing techniques that are good for list building but I’m going to talk about free techniques as not everybody can afford paid advertising at first (I definitely couldn’t when I first started out).

You want to in my opinion to use social networking for starters, so set up accounts with the most popular; I highly recommend Facebook and Twitter as they are the two I have had the most success with. Once you have an account you want to target specific people you think will be interested in your product/business opportunity.

For example I look for people in real estate as the housing market has been hit hard recently by the economic recession so more and more people who had real estate jobs are looking for other ways to make money as their jobs are not guaranteed, this is why they are likely to be interested in my home business opportunity.

To do this I simply search “real estate” or “estate agents” on Facebook and Twitter, this brings me a list of estate agents, I then add them as a friend on Facebook or follow them on Twitter. On your social networking account you want to have a brief description about your product/business opportunity and a little bit about yourself, this way a person can decide if they want to hear more from you or not. The ones who do follow you will be likely to be interested in your product. Now you want to have links to your squeeze page on your social networking sites, this makes it easier for you to convert targeted traffic into a valuable list. I recommend including them on your profile and status updates.

Now you should get the picture of how List Building works; mainly let people know exactly what niche you’re involved with to filter out the people who will be interested in your product and get rid of the people that will not. Then get their details (through a squeeze page) and market to them whilst building a relationsship. Building relationships with people will result in profitable list building.

This article came from the latop of Jonathan Pitts. Now THE Top Online Marketing Mentors in the UK he uses his expert knowledge in Online Marketing to mentor others and allow them to reach financial success and improve their lisfestyle. Jonathan has created a Truth Report giving the real FACTS on Online Marketing and how to make money from it. Get your Truth Report Here.

categories: list building,internet marketing techniques,yournetbiz,multi level marketing,home business opportunity,legitimate business opportunity,make money online,jonathan pitts,internet marketing business,marketing mentor,myinternetbusiness,stuart ross

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