We know that we shouldn’t judge something immediately when we see it. However, we can’t help our human nature and each day we must quickly judge things so that all of our time isn’t wasted. The result of this is that as a blog author, you must learn to write effective titles for your legal blog.

Your best legal articles will go un-read if you don’t take the time to write good titles.

Below I’ve listed 5 ways you can increase the responses to your blog post titles:

1. Structure your title as a question – People often read blogs to find out the answer to a question they may have. By posing the question as the title to your post, you will intrigue those readers that want to know the answer to read your article. This is even more true with legal blogs because often the material can be confusing and overwhelming for those who aren’t legal professionals.

2. Check Out Magazine Covers for Ideas – Magazine copywriters are some of the best around. A magazine is located on a rack with hundreds of other choices surrounding it. They have just a few seconds to grab your attention with an attractive cover and create the desire to read more with headlines about the articles. Pay attention to the words they use and how they structure the headline. You can learn a lot from professionals that have been doing this for a long time.

3. Create titles that include lists – Consumers on the internet like lists. They are short and easy to digest. Blog posts and articles I’ve created using lists in the title have consistently been some of the most popular and frequently read.

4. Solve a problem – People who are reading your legal post don’t care about you. They care about their own wants, needs, and problems. If you offer a solution to a problem they identify with, you will have yourself a reader. A good example of this is a post I wrote titled: “5 Ways to Attract More Readers to Your Legal Blog”. The headline was effective because it solved a problem others identified with: the need to get more readers.

5. State a Benefit or Explain How to do Something – Giving practical advice is always eye-catching. Even though things may seem routine or simple to an expert, there are plenty of people out there that don’t have the knowledge you do. This is especially applicable to lawyers. Legal issues are complex and intimidating. Offering simple how to’s (perhaps how to hire a legal professional or how to handle the aftermath of a legal incident) will make for great legal blog post titles.

Remember to keep your titles short when possible. A good rule of thumb is 9 words or less. Also, be sure to capitalize the first letter of each important word in your headline.

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