Kyle Reid, Web 2.0: No KPI, Forget ROI!

You need to measure your success in at least four ways. Look at User Engagement, Average Visitation Time, New Content and Return on Sponsorship Investment. Let us further investigate each of these.

The best way to tell if users are engaged is to look for the most extreme kind of users and start a conversation with them. Reward them for contributing by giving them power for example. Another way Is to simply acknowledge their contributions to the rest of the community. How long does the average user spend on your site. Per day? Per month? While pageviews and time spent on a site are correlated, the ratio is not directly proportional. However, you can consider 7 pages per visit to roughly translate to 3 minutes on the site. Don’t despair if these numbers are low. With the release of your next version, they could grow or even double.

Another important factor to consider is how long users visit your site for. Your average number of pageviews may affect the overall time which a user stays on your site. In rare cases, a single page will take up the majority of a user’s visit. Multiply these numbers by two to get a realistic picture of how things will be when you upgrade the structure of your community.

You also need to take a look at how quickly new content is added to your network. This piece of data is crucial to your success because if you are not getting enough content, you will need to make changes so that either creating content is easier or so it is more attractive to the average user. Some users may browse but fail to contribute. What can you do to motivate this type of user to submit?

Your expansion into new geographical markets will be heavily impacted by the volume and frequency of created content. If it takes a long time to fill the pages in one city, next time, you can have different expectations when expanding into a particular region.

Don’t scare away advertisers from the beginning. When you are just starting up, make sure they get any appropriate discount. Only if your community proves to drive business to your sponsors will they feel it is worthwhile to stick around. If you provide the right demographics, you will be set.

Would you believe that CPM is more valuable in terms of smaller, hyper-specific sites, as opposed to broadly focused networks? It’s true.

Writer Kyle Reid has committed his life to researching Web 2.0. Kyle Reid is happy to teach all about the many benefits of Kyle Reid. Move ahead in your life by deciding to use Kyle Reid.