Internet business is about abundance.
Connie Green and I just had a little exchange on Twitter about how scarcity is all in your head.
By scarcity, I’m talking about the attitude that there is not enough to go ’round, that the economy has shrunk, that disaster is looming, if it has not already overtaken you.
The economic chellenges we have now are real enough, just ask anyone who has lost their job and can’t make their payments.
But what caused all of this mess?
The sub-prime disaster caused things for sure, all driven by greed.
What happened next? Firstly, the financial sector switched from greed to scarcity. They suddenly worried that there might not be enough credit to meet the suply. Banks reduced how much credit they were willing to extend, and the credit crunch became a reality.
OK, I’m over-simplifying, but basically, a negative attitude of scarcity make a bad situation worse.
Always a magnet and amplifier of negative stories of all sorts, the media, picked up on it, and projected it into a world wide crisis. People lost confidence, and went into scarcity mode.
That’s when the problems really started, that’s when media predictions became reality, became self-fulfilling.
What I’ve noticed in the internet marketing world though, is that people are remaining bullish. No one is whining about doom and gloom. Many are seeing their best year ever.
We are not affected by the scarcity attitude problem.
Because scarcity is all in your head. Right now, there is an abundance of good deals for example. True, not everyone has the cash or credit on hand to take advantage of them. But are they helping themselves by dwelling on what they don’t have?
This is the best time to start a business. Talent, rent, equipment, supplies, all come cheap in a down economy. If you can survive this you can survive anything. And many businesses take some time to set up and get off the ground. By the time that happens, the worst of the current economic situation will be over and you will be well placed to take advantage of the bounce-back, while others are scrambling to get started.
This is also an excellent opportunity to get going with your internet business. Keep a posative attitude, build value, promote what you’ve got, and you will win.
Be The First To Comment
Related Post
Please Leave Your Comments Below