How to write a press release is a major challenge facing both experienced and aspiring PR professionals.

Press release writing is a learned skill. This article contains press release sample writing, including that all important first paragraph.

Press releases help to manage your public relations campaigns without investing much into it. If you have news about your product, service or company, then a press release is what you need. A press release is essentially a document that is used to call attention the products and services offered by a company. It is a brilliant tool that you can use to inform people about the business that your company does. Writing a press release that makes your business sell is something that can be mastered by few. Let us have a look at a few tips that can help you achieve this:

EDIT FOR BREVITY: You probably won’t achieve point one on the first go. Rewrite and edit every time. Remember with headlines that ‘less is more’; so keep it to five words or less.

DON’T TRY AND BE TOO SMART: Writing headlines for the print medium is a real art form. Leave it to the professionals, namely, newspaper sub-editors. Remember that newspaper headlines have to sell papers, your headline has to engage one reader – a cynical journalist or editor with a ’so what, who cares’ attitude.

Next you’ll want to make sure that your press release body supports your headline. It should work off the headline by providing the who, what, where, why, and when. It should take that headline and go deeper into the topic, providing important news that readers want to know. If your body does not support your headline, you’ll have a problem even getting the press release accepted.

USE A BIGGER FONT SIZE THAN THE REST OF THE RELEASE: Don’t go smaller than size 12 for the main body of the text and use size 14 or 16 font or bigger for your headline or title.

Adding your contact information and a brief profile of your company is important as well when writing a news-worthy business press release. This is especially important if editors and readers are not familiar with your company. You’ll give them some background information that is useful, and of course you want the contact information included so that people can contact you for more information or even visit your website.

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