Postcard marketing is a easy and effective marketing strategy, you truly can make some serious cash marketing with postcards. When marketing with postcards it doesn’t matter how glossy are glamorous you postcards look, it is all about the headline that catches their attention.

Remember, the headlines are the most important part of the postcard. The reason why, if you have a postcard that is glossy and has a lot graphics and have $100 bills all over it, but if the headline is garbage, the postcard is garbage. And that postcard you just paid for probably cost around $1 a piece.

A lot of money could be wasted if you were paying $1 per postcard that was glossy and had all the graphics on them. I use the basic card stock paper for mailing postcards, I want lose a lot of money using them because they are very cheap.

Before starting your campaign, you need to do a test campaign, meaning you use about 4 to 5 different headlines and do test splits with those headlines to see which ones pulls the best. You also need a auto responder and a capture page to track your results, nothing fancy on the capture page, maybe a picture of you or an audio with a little text.

Your auto responder will do all of your prospect follow ups. If you have a proven headline and you mail your postcard consistently you will begin to see a constant flow of leads in your auto responder. It is easy to the amount of leads you should generate because the industry average is 1-3%.

Now that you are getting leads the auto responder will kick in sending messages daily if you want it to, or every other day, it is all up to you. The more you have your message in front of the prospect, the better chance they will buy. That is why anyone can market with postcards, because it doesn’t require any talking and it is effective.

The idea postcard campaign to start with is 500 you can do 200 to 300 but you have to stay consistent, consistency is the key. Always be short, precise and to the point on your postcards. Don’t put too much information on your postcards, it needs to peak their curiosity. For additional information you also can go here, to see proof that postcard marketing works.

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