Many people do not realize just how important the title of their website really is. If you’re surfing the Internet for something specific you’re going to go with the title that catches your eye, therefore if you’re making your own website you want to make sure you have that eye-catching title.
The title is what attracts people to your website and tells them exactly what you have. It needs to also be a good title that will rank high in the search engines, this way your website will pop up more often than others when searched.
Take a look at the title in its entirety. Be sure the title tells your prospective clients exactly what you offer, while at the same time making sure that it’s search engine friendly.
Don’t use the name of your company by itself as your website title. Usually, that’s not going to tell people what you sell, unless your company name does actually contain it, like, “Smith Pet Foods.” Your website title has to entice people to come to your website and see what it’s all about.
Take for instance if you’re looking for discounted pet food and you come across a site called Joe’s websites, chances are you won’t click on that website. You’ll click on a website that says in the name, www.webhosting.com as it tells you exactly the product are looking for is what they carry.
Your website title should also use relevant keywords. These are used when someone does a search with a search engine.
For instance if your looking for cheap web hosting for your website, you’re not going to type in Joe’s websites to do your search. The key word for that would be, cheap web hosting.
User keywords at the beginning of your title, which means it’ll be ranked higher in search engine rankings. You may even want the keyword twice.
You can do this without sounding redundant by making a phrase of it; be careful that you don’t sound redundant, because that can turn people off. So you could say, for example, “John’s best widgets; the best widgets out there.” It’s really a statement instead of a phrase, which lets you put the major keyword phrase in twice without sounding redundant.
You and make sure that your title is persuasive and gets your prospects to click on your link. The less persuasive your title is the less traffic you will have. It is important to try to say your main points in 65 characters or less.
Usually, search engines limit the title link that you can show on your search engine results, with Google, for example, displaying just the first 60 to 66 characters. This is why it’s important to get everything done in under 65 characters.
Don’t use secondary keywords in your title. You can use these on your main page, but save your main keywords for your title, which is what’s really important. Again, your website title should be short and to the point. Don’t stuff with repetitive keywords, because you just sound desperate if you do that.
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