Rain- Thats been the prevailing climate here on the East Coast for what feels like aforever! Since when did Seattle and New York have a swap that I wasn’t made aware of ?
Since rain was the topic of the day this past June/July it makes me recall a presentation on Branding I had the chance to see given by Ben Mack which I think had the title: “How to Be a Rainmaker” so something similar.
I will attempt to reveal some of the most important points given at this very informative presentation over the next few articles so stay tuned or check out my blog for updates. The lecture included topics such as: 1) How to Make the Lightning, 2) Keeping the Lightning Striking and 3) How to Bottle your Lightning.
In case your not familiar who Bejamin Mack is, he is one of the foremost powers that be on Branding currently in the United States. He is considered legendary in certain Ad agency circles for this work. Over the years Ben has worked at some of the most respected advertizing agencies aorund and was a Vice President for Brand strategy for a very large corporation.
In a nut shell what that means is he was in charge of a budget of ” billion dollars (now thats massive amounts money)! To me that is an indicator of someone who is an authority on Branding, do we see eye to eye? As well as being a professional magician, Ben Mack has performed magic for most of his employers, and at age 19 was the receiver of the esteemed (if your into magic) Award of Merit given by the Magic Castle.
So, what is a Rainmaker and why do we want to be one? a Rainmaker, aside from the obvious inference of an indian medicine man or shaman who uses his “magic” help insure a good harvest, is an individual with uncanny ability to attract customers, use political clout and enhance a company’s earnings. needless to say, with the rain also follows the the lightning! I will get into this more later.
As an internet Marketer your chief duty is to “up sell” individuals on their perception of reality. In Ben Macks book “Think Two Products Ahead” he speaks of how effective branding only occurs when companies think two products ahead rather then thinking just for the moment and for them to assemble a sucessful relationship with their clients by means of their Brand The section in the book where Ben talks about creating your Legend Platform is worth its weight in gold!
The “Brand” (called YOU) is built by using legends or tales that are told over and over and gain strenght with time. These stories should be permitted to say the opposite of what the others say and will increase as the stories get older. So, if you had to make a choice of the type of story you use to make your business shine like a diamond (you are reading articles like this to help you right?) why not let them be legends. A Legendary business is a profitable one!
Look out for the next article in the “Rainmaker and Branding” series coming soon to a blog, e-zine or website near you!
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