The most important thing for a high performing pay per click campaign is to have a good list of keywords. It is vital for your success to do your keyword research and look for the best performing keywords. Make a big list and look for every opportunity to seek out success.
Not sure how to do this? Suppose your basic keyword was “loan.” Many people search for this word every day. However, lots of sites also use this word, making it difficult to rank well for it. The answer is to broaden your keyword scope.
Think of different way that your word might be interpreted. For instance, someone searching for the word “loan” might be looking for information on how to get a loan, what do do if their loan is in trouble, how to buy a house, or how to get a good loan with bad credit. Condense these concepts down into keywords that are related to your base keyword. For instance: “bad credit loan”, “house loan”, “getting loan” and “refinancing loan” are all possible options.
All these keywords are small variations on your original keyword. You can research them and find more niche keywords. In fact there are so many different loans to be had. Put these keywords together with your initial list and look at all the different keywords you have made from your original keyword.
An ad campaign can also be compiled from just lenders names. Then expand your concept by adding .com, .net or a country extension, if you are trying to target a country. Despite the fact that there are no domains for these key phrases you will be surprised to know that searchers do type in search words like this. These searchers will notice your ad and even take action by clicking through.
It’s best to avoid general keywords, since there’s so much competition for them. Instead, take it a little further, and expand on terms that are related to your general word. Rephrase various terms, too. “Bad credit loan” can easily be rephrased as “loan bad credit” to reach a different set of searchers.
Ask yourself what the person you want to have run across your ad will be searching for, and use that to choose your keywords and word groups. Remember that you don’t have to stick to a logical order – people type search phrases in unusual ways.
Begin with serial numbers, plurals, misspelled words, product and domain names. Also do not put spaces between words, as this is a popular typo error with searches.
Use company names and domain names, as well as variations on them. Think about using superlatives like “best” or “cheapest”, and remember that there may be spelling variations in different countries.
Web logs are a good source of keywords. These will help you to discover the ones your visitors are using to get to your site.
A good keyword list is the foundation for a successful pay per click campaign. To ensure your success, explore all your options before you decide on the words you’re going to target.
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