I have been making changes to our company’s website search engine, seeking to optimize hits returned by a careful balance of keywords, meta tags and site content. I had previously believed that the site content was the most important factor, and that a careful combination of keywords and meta tags with the content itself would assure that the site would be one of Google search’s top hits.

But that is apparently not the case. Content, keywords and meta tags do not seem relevant to top placement on Google searches. Many SEO experts believe that link building is the best SEO stratagem. Backlinks from other sites seem to play a prominent role in Google’s search results. I then decided to focus on backlinks.

But backlinks are not something you can automatically build into your site, so how could I get them? The first thing I considered was using web directories. These are online catalogues which accept links to different sites and organize them according to the site content. Some are free, while others charge a fee to list your site. Some directories require a reciprocal link in return. There are also submission services that, for a fee, will submit your site to web directories for you. Or you can use a directory submission tool to do this yourself.

Directory submission tools have a built-in database of web directories. I used a free submission tool and didn’t have to search for directories myself. Using this free tool, I submitted my site to about 2000 web directories in just a few days. I also used different anchor texts and descriptions for my site, so each submission looked unique. The directory submission tool made this all very easy. After submission, my site went to the directories’ validation queue. This process takes days or even weeks, so don’t expect instant improvements in your Google search ranking.

Another good way to generate backlinks is by posting a comment on WordPress Blogs. To post a comment you must provide your name, URL and e-mail address. If you use your keywords as your name and your site address as your URL, then when your comment is posted it becomes a backlink to your website. Please note that I only posted comments in blogs that were relevant to our company’s business, and only when I had a relevant comment to make. Posting on an irrelevant blog or leaving an irrelevant comment could be considered spamming, and I don’t condone that. You should only post if you have a comment to make, not just to get a backlink. Comments that have already been posted by others will give you an idea of what sort of comment you should leave.

Click here for the real story on how to build thousands of backlinks. We have a strategy that works for every site, every time.

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