Virtually everyone I speak to in the public speaking business these days is struggling with the recession and its effects on the meetings marketplace. For so long now the public speaking business was limited to the speaking opportunities on the platform but that is not the case anymore.

I’m sure you’ve heard this, but it is often in recession that great things happen. And if you make a few small tweaks to your public speaking business now, you can really profit in a very exciting way.

First is to understand that your real client is not the meeting planner, it is the attendee in your meeting. Perhaps more important is that with the power of the Internet, you can find people who want and need your unique message and build relationships with them, no matter where on earth they may be. Those relationships can lead to the sale of your books, audios, videos, seminars or whatever you create based on your message. Isn’t that exciting?

Next is that in the content world we live in, there are people who attend your presentation who will want to hear your message again or share it with friends. This means you have to record every talk you give so that you have it available. Some people would gladly buy the recording but perhaps a better strategy is to give it as a gift to anyone who will provide you with their email address. This allows you to stay in touch and market to them later.

Finally, in today’s market, your Internet presence can be the thing that separates you from the masses of people who call themselves speakers. The largest potential audience for any speaker is going to be found online and the way they’ll find you is through your website. It must be alive with fresh content, online video, a blog and you’ll also want to be skilled in social media marketing.

In summary, while there are less opportunities to deliver your speech in person, there are more opportunities to find, attract and market to an audience online who is hungry for information on your niche topic. Learning to become a content provider who successfully markets their public speaking business online means more profits in your pocket and more nights at home asleep in your own bed.

Learn more about the future of thepublic speakingbusiness. Stop by Scott Dennison’s site where you can get my free report and some cool public speaking tips too!

Related Content

Subscribe to the post comments feeds or Leave a trackback