As long as you are providing a service, there will always be a ceiling on how much you can earn that is based on the number of hours you can work in a week. Even if you hire an assistant and/or raise your rates, you are only raising the ceiling a little higher. The way you can blast that ceiling sky-high is to package your brain into info products and sell them online.
You have a particular system and unique way of providing service to your clients. Package it into an information product that will show people step-by-step exactly how you do it. The incredible advantage to this is that you can teach people all over the globe, day and night, every day of the week.
Ive got the info, you’ve got the money
With info products, you don’t have any limit on the number of information products you sell. While your service will always be limited by the amount of time you have to give face to face, your information product can teach countless numbers of people.
Another advantage of packaging your brain into info products is that you can develop your brain into more than one product. Your packaged brain can be sold on your website and at your public speaking events as CD sets, e-books, paper versions, recorded online seminars, DVDs, and so on. Because you will be developing a loyal client base who wants to learn more and more from you, you will be able to feed this hungry audience with your info products.
Getting in the loop
A low-cost option to use your services. By offering your clients info products, they can purchase your packaged brain for substantially less than they could ever hire you for. For instance, a home-study course could provide a condensed version of what a financial planner or a coach provides to clients over a series of months.
Always offer options that set your customers up to work with you on a continuing basis. For example, a professional organizer could set up one package that includes an initial consultation, a clutter analysis, four weeks of room-by-room organization, and then four weeks of one-on-one work with the customer to teach them how to create systems of organizations. This option could include a Clutter Free Tips and Workbook.
Your products build credibility. Like writing books, producing infoproducts will elevate your perceived expertise. You reinforce your brand and people find you trustworthy because you have outlined the exact steps to solve their problem. Remember, this is always about answering “What’s in it for me?” for your target audience’s perspective.
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