Are you preparing your learning content ready for migration to a learning management system? If so, you’re probably making an overwhelming number of choices. Beyond all those choices about the content itself–what to include and how to do so–there are decisions regarding navigational, format, and others. And beyond those basic ones there are the finer choices related to design and style. Part of this more subtle element is the brilliant design of your e-learning course logo.

You may wonder, is a logo really necessary for an online course? It’s true that in many ways a logo is just a gimmick. When it really comes down to it, it doesn’t make much of a difference. Your e-learning course has to be well-developed and unique to thrive and find users. But it’s also true that we don’t use expressions like “Don’t judge a book by its cover” for no reason at all. The reality is that we do judge based on visual cues. We make quick decisions based on these visuals when we decide on everything from cars to education to a romantic interest. Just like an interest-piquing book cover, a logo has the power to intrigue.

In this way, your logo is a tiny but potent symbol of your e-learning courseware. It represents the learning content and helps facilitate customer recognition.

Your logo can take any form you like. It may be simply an image, in the form of an icon or sign (ideograms) or it could also be a simple word (logotype). Ideograms can be often be recognized alone, like the Nike swish–you know the swish refers to without seeing the word Nike. You may also choose a mix of these two kinds of logos.

Another choice you have is to hire a graphic designer to design your courseware logo, or add your own personal touch by coming up with one yourself. After all, it’s your e-learning course, based on your expertise and subject knowledge. Furthermore, designing a logo isn’t all that hard and doesn’t require an expert. Anyone can do it.

Just how do you go about designing an interesting and unique courseware logo? Brainstorm relentlessly. Don’t be afraid to use up lots of paper writing out your ideas by hand. Doing it the old-fashioned way is key; large design firms use this strategy, sketching out everything by hand before even thinking of using a computer. Sketching is just the most effective and simplest way to quickly create and imagine a logo.

Now that you’ve got your simple but strong logo design, try testing different things with your logo. Try a variety of colors and color combinations. Also, add and subtract images. Be adventurous, placing your logo in many different situations, and inserting text in different positions to see where it makes the most sense.

Make your logo strong and simple. It should represent your unique e-learning content, and a learning management system course in which learners will feel confident placing their trust.

Develop online learning lessons for logo design, E-Learning Courseware and other topics on Coggno’s LMS. Share your expertise now. To create a free account visit http://www.coggno.com/lms3, complete contact form to start the process.

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