You’ve probably read lots of different articles and emails online outlining successful network marketing secrets. There are quite a few out there, and some offer some pretty good ideas. Most people are in search of an easier way to accomplish their online business goals, so this is a popular topic. Ultimately, the secret to successful network marketing is whatever works to develop a stranger into an associate or colleague in your network business.
But most network marketers don’t truly understand how to turn a stranger into a potential customer or associate. As soon as they sense a prospect in their vicinity, they launch into sales mode. And generally this only scares prospects away.
You’ve probably experienced it yourself. There are people and organizations out there talking about how great their organization is and why you need to “Join right now!” How much incentive is that-really?
The Secret is To Presell
The essential secret to network marketing success is preselling prospects-not giving them any kind of sales pitch at all. A couple of network marketing experts-Ann Sieg and Mike Dillard-spend a lot of time teaching and preaching this concept. Ann is with the Renegade Network Marketer and Mike is at Magnetic Sponsoring. Both tell you that you should never start out by asking for the sale!
In reality, most network marketers just don’t have the patience to pull it off. But if they could develop it, their business would see the difference. Preselling is probably the single best network marketing secret-and the key to building your business.
Preselling involves taking an interest in educating your prospect. When you do that, you never need to give a sales pitch at all! The relationship evolves naturally and is much stronger than if you tried delivering a sales pitch. Here’s how it works when done correctly:
1. A prospect enters your lead funnel.
2. They contact you about your opportunity-typically via email or by responding to an offer. They anticipate you will launch into a sales pitch (as most usually do). But instead, you don’t. Rather, you provide information that focuses on them-and how they can go from wherever they are now to achieving their goals.
3. As time moves along you teach and educate them on the benefits and ways of building an online empire. You talk about providing others with valuable information, and anything else except anything resembling a sales pitch.
4. After several weeks your prospect has given you his or her trust. They believe you are someone who is interested in helping them succeed. The next action will be them asking what network company you are attached to online. In fact, you will notice that many of them ask how they can join you.
Hopefully, by now you can see why preselling really is the single best network marketing secret. It involves helping other people visualize their own long term goals and begin to create a plan for achieving them. Then they discover that you may be able to help them and come to you to get involved. You never even have to ask for the sale at all!
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