Pay per click may be discussed widely in the different websites and all over the internet, but we cannot get away with the fact that we sometimes have basic questions about this strategy that we want answered.

Below are very basic questions about pay per click marketing.

What is Pay Per Click Marketing?

Pay per click is an advertising tool used online to gain traffic to your site and increase your sales. Like advertisements on TV or print where advertisers pay for a space or airtime, online advertising also uses the same principles.

Advertisers can do the same online. They can advertise in other person’s websites and pay for the space. However, it is not enough that online users will see your ad on that space. Users need to visit your site so you will know that they have seen your product.

This gave way to the idea of pay per click marketing. In this strategy, the advertisers only pay the website owner if their ad is clicked and the user is redirected to their website. This would mean cheaper advertising cost and targeted site visitors because those who will click on the ad are, most often, those interested in your business.

How Much Cost is involved in Pay Per Click Marketing?

There are no fixed rates in pay per click marketing. As long as you have an agreement with the website owner, your cost can range from one cent to 50 cents per click. This however is dependent on the website you choose to put your ad to.

If for example a website has a large number of visitors, rates are usually higher. Large traffic to the website has higher possibilities of having more people click your ad and visit your site, thus increasing potential customers for your business.

Related Content

Subscribe to the post comments feeds or Leave a trackback