As I’ve been speaking around the country for the past 2 years in chiropractic seminars and events, I continue to hear the same complaints by recent chiropractic school grads and professionals. They’ve been scammed by useless management consultants. I think we need to wake up and realize that when these groups make huge promises, our instincts rightly tell us that they can’t keep them. If a chiropractor is pushed into one of these companies because they’ve been instilled with a fear of failure, then you know that there is some serious fraud going on, and the other guys are making a lot of money off it. These “meat-eaters” are devouring chiropractic businesses for breakfast with their false claims, and you better not be the next one to fall prey to them.

I’m not just warning the chiropractors about this, I’m warning the consultants who are stealing people’s money with phony claims and no results. When you’re taking money from hard working chiropractors and not doing them any good, you’re actually stealing from them. If you’re not skilled enough at what you do to understand the current climate of the chiropractic business and what professionals are actually facing today, you are hurting them instead of helping them– and taking all their money too. Some of these consultants are still using marketing tactics utilized in the 1970’s, and have no interest and using tactics that work today. The world of marketing has changed incredibly over the last 5 years. There’s a potential for wealth and success like never before, and none of these consultants know anything about these methods. I guarantee you that!

Do an intense evaluation from inside out with your chiropractic practice, finding those areas that you need help with. Even in this sagging economy, many DC’s are doing very well. I typically find that the marketing and new patient acquisition aspects of most practices is what chiropractors want to substantially ramp-up. If you need new patients, you should first seek out forms of marketing and advertising that are free. Believe it or not, the best advertising is free in today’s time. Don’t let anyone tell you otherwise. For example, did you know you can use YouTube and create videos to bring patients into the office and dominate the competition and search engines? Did you know you could use Myspace or Facebook to connect with local people in your area and brand yourself and your office?

In times of economic uncertainty, more innovative and strategic methods like the ones mentioned above are needed to make your office recession-proof. However, there isn’t a single chiropractic consultant that teaches these tactics, though. Reason being, most have not been adaptable and are still stuck in the past. A word of advice, if you encounter a chiropractic coaching firm that claims to know it all and does not have to learn more, stay away!

Here are a few tips to consider when choosing a practice management company. Make sure they have real-life testimonials from previous clients. Secondly, see if they specialize in what you are looking for. You don’t want a “jack of all trades, master of none” chiropractic coaching group. If you want to market your practice via the internet, don’t choose someone that focuses on screenings are dinner-talks. Lastly, make sure they are adaptable and staying abreast of new trends in the internet and the world. Not only that, be clear that they have an exact, proven strategy to implement them within your practice.

To get you started on some free chiropractic marketing and advertising for your office, here are a few sites that you want to be on and continuously contribute content to, YouTube.com, Myspace.com, Wordpress.com, Facebook.com, Digg.com, EzineArticles.com, Free-Press-Release.com, and Twitter.com.

There are so many websites with just as much potential, but these are the best to start with. These sites are totally free, and the marketing power is the strongest in the world today. Within no time, you’re going to have countless new patients walking through your door. Not only that, you’ll have the opportunity to create multiple streaming income from other sources, only adding to the power of your business.

Let’s be clear, not every chiropractic consultant is a scammer. There are still some legitimate groups out there who are proven and respected. Ask your colleagues for referrals before you pick a firm. You need someone who you can trust to help your business reach the next level, and that someone needs to understand today’s market. Not the market from the 1980’s.

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