Can customers really be drawn to you, almost like a magnet?

by Scott Nelson

The “Millionaire Maker” Dan Kennedy didn’t get that nickname and the acclaim that goes with it by being mediocre. His focus is to show his clients the exact road map to take their ideas and turn their ideas into a successful business.

Entrepreneur Magazine says that Dan Kennedy has “at least 101 moneymaking ideas for any business owner.” ‘Millionaire-Maker’ Dan Kennedy moves with remarkable ease from one very different field to another, working with clients in 62 different businesses, industries and professions, earning as much as $250,000.00 in a single month providing unusual direct-response advertising and direct marketing advice, strategy, copywriting and marketing materials, video production and infomercials, and profit improvement systems.

Kennedy’s value is best measured by what he has been able to do for the mom and pop business that is failing in every way. They’ll turn to Dan’s methods and in months will go from high debt to zero debt and revenues of over $200,000 a month.

On the other hand there is Dan’s marketing consultations with billion dollar information marketing company Guthy Renker. Dan helped U.S. Gold increase its revenues by millions. The list goes on and on.

In the case of my business, Dan brought it to good health with one simple principle I wasn’t applying. I think it is a principle ignored by many businesses. It is the principle of total customer value. Basically, the crucial skill of having relationships with existing customers is an essential profit center. He sees it as even more vital than how well a business is attracting new customers.

The thing that made the biggest difference in turning around our business was learning about what it meant to give excellent customer service and to set out to doing those things consistently. This means dealing with the customers in all states of emotion. Customers are just easier to deal with when everything goes the way they want it. The fact is that things don’t always please them. So customer service is really about managing the times when they aren’t happy. It is a much harder skill to master but with the potential for great rewards. The goal is to take the difficulty and grow customer loyalty by how you handle it.

It is no surprise that customers can complain about any number of things. It could be the product, prices, or your service. Also, even when all those things are excellent, some customers just find things to gripe about. Whatever happens, avoid the temptation to simply ignore them. Instead own up to the problem and calm the situation by:

Thanking them. Thank him/her for their comment, even if it was expressed in an impolite manner. Try to remember that their attack is not personal, and it’s best that you don’t treat it that way. Keep your composure and remain cool.

Starting your phrase with, “Let me see if I understand you completely.” Then restate the person’s complaint. This will do two things. First of all, it gives the person a chance to calm down. And secondly, it shows the client that you are truly listening and taking their concerns seriously.

Finding at least one thing in their complaint that you can agree with. Regardless of how unfounded their complaint is in your mind, you should pick out one major point that you can agree with. Then, build your rebuttal on that point. For instance: “Well, Mr. Harris, I can certainly understand you being upset about delivery being late. I will personally make sure that it doesn’t happen again. Now, about your other concerns…” This lets them know that you are not defensive about the situation, and you would rather help solve their problem than make excuses.

Solving the problem. The only reason a client picks a fight in the first place is to let you know that they have a problem. It’s your job to play along and solve that problem. Remember, this is your chance to turn a negative situation into a positive one and actually gain your client’s loyalty.

I will tell you without hesitation that these techniques saved my business. I knew nothing about total customer value and what it meant to my bottom line. The understanding of the importance of TCV will make you stronger in customer service all by itself. Dan’s “Magnetic Marketing” is the ultimate resource for marketing principles that work to change the fortunes of your business, fast. It is these simple, low cost to no cost strategies, which make the biggest difference. Before Magnetic Marketing, I was ignorant to these concepts.

He’ll let anyone try it for 1 year with a full money back guarantee with no hassles or fuss. Sometimes when you come to the point where things aren’t working and you have nothing to lose. That’s when the right teacher appears. Or maybe you are just starting and can’t afford set backs.

Simply walk the path of the millionaire business men. I am betting Magnetic Marketing and all Dan’s other real world profit making teachings will be the bedrock of your business and all your future businesses.

About the Author:

Scott Nelson, an entrepreneur with “Texas” style. Starting more than 20 new Businesses in his career. He has learned quite alot about how to advertise his companies using the Magnetic Marketing Program by Dan Kennedy.