A well-crafted sales letter is like having your very own virtual sales machine whose there in the trenches 24-hours a day, seven days a week and 365-days a year representing you, your business or your product or service. However, if you are someone who owns a business and wants to sell a digital or physical product online or offline, you must first master the art of writing a sales letter that is persuasive, compelling, thought-provoking and high-converting. Your sales letter must also be written to target a specific audience of people who you think might be interested in your product or service.

But why do so many marketers struggle with writing a sales letter for their product or service? The short and sweet answer to this question is that most people, especially marketers, hate to write. A more concise explanation is that while there is reams of information available to assist marketers in writing sales letters, most of these resources are written under the assumption that the marketer already knows how to write a sales letter. When faced with all of these obstacles, the average marketer soon becomes overwhelmed and throws in the towel.

As for the savvy marketer who is a bit more resilient than most, he aggressively seeks out other alternative solutions such as sales letter software and templates to assist him with writing sales letters. But after working with these tools for a while, he quickly discovers that he is no better off than he was before when he started. Why? Because yet again, the vendor who provided the written materials and resources also programmed the sales letter software based on the assumption that the marketer (you) already knows how to write a sales letter.

So what’s the secret? How do other marketers write compelling, persuasive and thought-provoking sales letters to sell their product or service but without the use of templates and software? The answer is that they are either experienced copywriters who write their sales letters themselves or they have enough capital to outsource the job for someone else to do it for them. But before you whip out your checkbook or credit card to hire a copywriter, you better have deep pockets because hiring a good pro copywriter can cost between $5,000 up to $20,000 per sales letter! For that kind of coin, you better be sure that your product or service is in high demand and that you can absorb the expense and generate a substantial profit from it.

If you know for certain that your product or service is in high demand and that you can overcome the cost of hiring a pro copywriter to craft a sales letter custom-tailored to sell your product or service then by all means, go for it. If not, you can save yourself some money and write your own profitable sales letter at no cost by adopting the writing styles of other successful marketers sales letters in your niche.

As an example, type the phrase “allintitle:cars that run on water” (minus the quotes) into the search field and see what pops up. Scroll through your search results and see if something catches your eye. Click on that result and if its a sales letter which has all of the benefits discussed earlier, copy the contents (text) of the sales letter and paste it into a word processor like MSWord or NotePad. Completely re-write each paragraph so that it is relevant to your product or service. Save your sales letter and then re-visit it the next day to polish it up.

In addition to the sales letter writing technique above, you can also subscribe to the mailing lists of gurus who sell the same or similar products or services as yours. After a short while, you’ll start receiving sales pitch emails in your inbox recommending one thing or the other. But instead of deleting these emails, glance over the subject lines to see if any of them grab your attention. Do any one of the subject lines make you want to click through and read the email? If so (and if there is a promo link inside the email), click the link inside the email to load the sales letter into your default browser. Repeat the steps as outlined in the previous paragraph to re-write your sales letter. Use this and the technique mentioned earlier for a month to learn how to write a winning sales letter and before you know it, you’ll have as much experience as you’ll ever need!

Taking the time to learn how to write a sales letter to sell your product or service can prove to be the most profitable skill you’ll ever master. Why? Because you only have one chance to make a good first impression. If your sales letter is persuasive, compelling , thought-provoking, high-converting and consists of the six essential elements, then you can expect to generate day job replacing income for many years to come. If not, then you may as well get used to working a 9-to-5 for the rest of your life. In our next article, we’ll dissect a sales letter into its six essential parts and show you exactly what makes up a successful sales letter that will sell your software, info product or service like crazy!

But is there an easier way? Is it possible for you to write a sales letter without having to use the above techniques or remember everything that goes into writing a profitable sales letter? Yes, there is a much easier way and it requires very little knowledge or effort on your part. This tool includes everything you need to start writing a sales letter for whatever product or service you want to sell. It includes a built-in pre-written sales letter template and a headlines swipe file database that contains well over 900+ winning headlines for you to choose from all in one compact tool.

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