1). Give to Get Marketing Give away useful content; get a devoted reader. Be a real person and provide a little insight to you and your business to make people feel comfortable. The days of hiding behind your computer to pretend you’re a big conglomerate are over. Don’t try to be overly formal or jet out useless emails full of hype and fluff.
2). Balance is the key Just because it’s so easy to send a million emails a day doesn’t mean you should. Build a following by providing generous content and always leave your readers wanting a little more.
3). Be a Social Butterfly Those on the web usually flit and fleet to this and that…all at a moment’s notice. Get involved in all the social media aspects to capture the most attention.
Build a respectful reputation. Listen to and respect your audience. It will go a long way toward creating a solid brand.
4). Email/Snail Mail Market yourself offline. What? That costs time and money? Email is so easy and cheap? Yeah, and it’s really competitive and jam-packed full of others trying to get the attention of your audience. Dodge and duck the competition and send out a simple mailer now and then. Or do a seminar or give a talk. Let people see something tangible instead of just esoteric digital media.
4). Give that little snail a job Isn’t it ironic? When the internet started our mailboxes were crammed full of junk mail (yeah, the stuff made out of paper). Now our emails are crammed full of digital junk and our mailboxes just bring bills (and the occassional fun catalog). Put old fashioned mail to work and do some direct marketing–you’ve got less competition and your message might get through better.
Follow these tips to get branded as the expert in your field.
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