The places you can use to attract members differ depending on which niche you have selected. If one was looking at the Online Marketing niche, you can use forums such as the Warrior Forum, Digital Point. These are the best places to look for members and advertise what you have to offer. Forums in other niches are a little more sensitive to advertising, so you’ll need to check with the individual rules and regulations of each forum you’re interested in.
The most common manner to use Forums commercially without spamming involves first respecting the fact that others don’t want to be spammed. We suggest that you register, read a few existing posts to get the flavor of the conversations, then add to the ongoing conversations without leaving a signature. Just comment meaningfully.
After a day or two or when others comment on your comments, change your forum profile and add a signature that includes only one of your websites. Keep being a good citizen by commenting and being responsive to others, then sometime in week two, add another website link inside your forum signature. Your signature appears underneath every comment that you make, so 20 comments per day on ten sites gives you 20 more ways that people can find your site and your material.
In addition to using sig links and creating special offers, you can broker JV deals with the forum owner, or purchase banner ads. The point is that forums are a hotspot because this is where members in your niche hang out.
Other options include advertising with a ppc “pay per click” engine like Yahoo Search marketing. You will be able to target your chosen keywords. Remember to focus on very specific keywords so you get the most targeted prospects possible. Try using 2 or 3 word ( called long tail) phrases that have low competitiveness and anywhere under 2000 monthly searches. PPC can be a stunning option because feed back is sometimes instantaneous and adjusting your landing page or ad based on the feedback is scientific and need not subjective.
Seo is definitely an area that you want to look at rather closely. For organic search results sales pages can sometimes rank for certain key terms but more often than not content-based pages do significantly better for your desired search terms. For that reason, you should create content that relates to the niche of your membership site. Have these articles link back to your conversion page.
You can also take advantage of other sites out there. Article syndication has a fairly good record and you can get both the benefits of potential clients who browse the article directories, and those times where your article itself ranks highly in the search engines for your desired search terms.
Some of the best things in the world are free and the web has a few of these too. Free sites such as Squidoo.com, Hubpages.com and Wordpress.com are the best free website builders available. You can quickly and easily create webpages that will direct potential clients to your sales page. This type of marketing also has the additional benefit of getting back links to your website from sites hosting your content, and the material that you put on these high PR public sites may rank highly on its own as well.
To Your Membership Site Success!!
Trevor Weir
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