The survival and success of your business rests largely on time management. To survive and grow, you must consistently market your business and generate more and more profits.

Marketing is everything you do to make your target audience aware of your product/service. It convinces your target market that you provide what they want. It sets up the strategy for the path of least resistance to closing the sale. In other words all the activities leading to the sale.

With the daily grind of routine business operations, entrepreneurs put marketing on the back burner.

Manage Your Time for Better Marketing and Sales using These 5 Strategies:

1. A wise internet marketer once told me to clearly define my target market and identify what an ideal client looks and acts like. Describe them in writing and add plenty of details to the picture. Well worth the effort and time because it really simplifies your marketing efforts.

2. The sales funnel is a great tool in effectively using your marketing time. Comparing the sales process to a funnel, a prospect starts at the top of the funnel (the widest part) and then works through a system to reach the narrow part where they become a customer. By using the sales funnel, you can gauge your marketing activities and quantify your prospects at each stage of the process. Create your sales funnel and define the activities needed to keep it full.

3. Take advantage of the law of accumulation. Tiny efforts start slow but they will eventually build and grow, gaining momentum.

Put aside 15 minutes a day to fill the sales funnel with activities that keep it full. This time compounds equals 5 hours a month strictly focused on your marketing strategies. Consistently doing these activities will produce great results in sales and form a large body of work.

4. Another way to keep your funnel full is to devote time to follow up. We often forget about the follow up… make it part of your sales funnel activities. Decide how much of your business schedule you will devote to follow up marketing.

5. Focus on the 20% of your activities that brings the greatest results. Consistent action will show you patterns. Some of your activities will produce better results with less effort. Set aside 30 minutes each week to review your marketing efforts. This small step will speed prospects through your sales funnel.

NOTE: Advertising and marketing is not the same thing. Advertising is a part of marketing while marketing itself is the process of targeting your customer and providing supply and demand under legal means.

Tracking, testing and reviewing your marketing activities will show what works best for your business.

Let’s imaging that you spent 30 minutes a week on one activity and 30 minutes on something else, then you tracked your results. Say, you discover one of these produces 20% more sales, which should you devote your marketing time to?

“Busyness” is ineffective in business management; focus on the top marketing tasks each week to keep the sales funnel full and effective.

Related Content

Subscribe to the post comments feeds or Leave a trackback