As you build your Internet marketing business, at some point you have to make the decision to QUIT BUYING EVERYTHING. It is true that you will always be trying to find ways to improve your bottom line, but purchasing everything you see is not the way to build a business. This will empty your wallet, but it won’t solve your problem of not making money on the Internet.

There are two big reasons why 96% of new Internet businesses don’t make a dime. The first reason is that the people don’t actually work at building the business. If you want to, you can easily be convinced that you can start a business for less than $10, go to bed, and wake up making $10k a month. After all, Billy Bob did it, didn’t he? If you start searching for biz opps, the promises of fast, easy, riches compete for your computer screen. I have no real solution for those who think it really works this way. Eventually time and money will teach you that it doesn’t. Until you learn that lesson, you will certainly fail.

The second reason why people fail to make any money, and the subject of this article, is that they get onto the slippery slope of thinking that somewhere out there is the magic bullet, the single product or company that will put it all together and start the dough rolling in. The problem with this is that it takes your attention and efforts off actually building your business, and puts it toward something else. In an experiment to see where this could lead, I played a hypothetical game. I decided that I had joined “TheGreatOpportunity,” and was going to make it work. This opportunity promised “22 streams of income,” and offered a start up of zero cost. Sounds good, right?

Not so fast. The 22 streams of income are all actually affiliate programs of one sort or another, and you make money with each of them by referring others into your group. Each one was a business of its own, requiring its own efforts. Also, in order to get into the paying part of the plans, you have to pay something. No one is offering to pay you when there is no cash coming in. I went through them, and could have spent in the neighborhood of $350 to $400 just getting myself in position to make some money. So much for free.

I then went to another opportunity. There all I had to do was sign up, and I got my own free replicated website (”just like this one!”). All I would need to do is get a few thousand people to visit it. No problem. Just get people to visit my site. How do I do that?

So, that left me where so many new Internet marketers find themselves. Free doesn’t mean free, and finding visitors isn’t as easy as it sounds. Maybe I just need some tools– software, autoresponders, ebooks, anything. Just help me get some visitors to my site. It seems hundreds of people have “The Secret They Don’t Want You To Know,” or “The Shocking Truth About Something.” In thirty minutes, I read most of eight sales pages, each promising me the moon for the Incredible Price That Won’t Last Long. I could have spent $790 to have all my problems solved. I already had purchased one of the products a year or so ago, and I went to it to check out the numbers. I had paid $176 for it, and inside the materials, there were “recommendations” for at least four other programs I should get to make it all work as it was designed to work.

Do you see what’s happening? Has this happened to you? You start a business with great intentions, but when the money doesn’t start coming in within a day or so, you start spending your money on another tool, which is also another business. Pretty soon, you are spending all of your time in non productive activities. If you had spent as much time working your business as you had looking for ways to build it, you would be much farther ahead. Here’s my advice: once you decide on a program or plan, stick to it. Don’t get distracted by anything else. Spend your time and money trying to build that one business. Working on a single product or a single business will produce more results than “The Next Great Thing.

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