Majority of small online businesses and big companies recognize the potential of blogging as a powerful marketing tool.Its huge influence on directing targetted traffic as well as offering free advertising is being exploited by many businesses.But to succeed with a business blog online demands the avoidance of some deadly mistakes.

1. Choosing the wrong host

Choosing a host can make or break your blog.It is important that you invest some time researching for a good host as there are many poor and unreliable webhosts scrambling for attention with the increasing trend in people turning to the web for promoting their businesses.It is advisable to choose a webhost which offers a wide array of relevant features;have minimal or hardly any downtimes, in other words, are up and running 99.9% of the time and have a good support system.It is a good habit to check client reviews before choosing any particular host.

2. Choosing a wrong domain name

The choice of a right domain name is critical to the success of your blog.If someone owns your desired name you can modify it a bit to keep it unique bearing in mind to keep the vision/ideology intact.It is not wise to use different extensions such as .net or .info etc of well known websites with the hope of swaying traffic in your direction.It is a common fact that many people are familiar with the .com extension and your targetted audience may be detoured to those sites .Some people also purchase domain names and wait for prospective clients so you can search for the owners of your desired occupied domains and you might get it at a reasonable price.

3. Shabbily written content

A blog is supposed to establish you as an expert in your field.Having a lot of grammatical and typographical errors dampens your image.It is always in your best interest to at least go over your blog and do a spell check before posting.Having duplicate contents on your site also gives a poor reflection of your expertise and readers tend to lose interest quickly.

4. Poorly updated blog.

Its quite unfortunate but most bloggers infrequently update their blogs and keep their readers in suspense . The smart marketers make a conscious effort to regularly update their site as they know the significance and the impact on web traffic.You might lose your readers for good if you do not invest time in updating your blog.

5. Skipping the research .

Have you wondered why most successful blogs succeed? Authors of these blogs invest time and effort in research to ensure that the information they provide is accurate.If you dont employ due diligence in delivering the right information you may end up embarrassing yourself and losing the hard earned respect in your niche.If you lose your credibility it would be difficult for people to resort to you for their informational needs.

6.Placing too many ads in your blog.

It is widely acceptable to monetize your blog with affiliate links from eBay, clickbank or any of the other hundreds that are available, but be circumspect.Always have in mind that blog readers are interested in the content of the blog and not in sale pitches.

7. Link breaks –

Check and re-check your links. There is nothing more frustrating to a blog reader than to click on a link in your blog post only to find the URL doesn’t work or redirects to something that is way different from what is intended.

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