PPC Kahuna is a recently opened pay per click membership site that was developed by Jason Katzenback, the blogger behind JohnCow. The site provides you with the software, the training, and the personal tutoring necessary to succeed as a pay per click marketer. In this review of PPC Kahuna, I will discuss the main selling points behind the course.

PPC Training. The training is called the “14 Day Challenge” and it gives you a chance to see Jason setup a PPC campaign from start to finish. You begin by [learning|figuring out] how to pick your niche and handle keyword research, and then move on to creating your site and launching your campaign. The training consists of two, 15 minute videos for each day, as Jason leads you step by step through each lesson.~Each day’s training gives you two videos with step by step instructions narrated by Jason himself.

PPC Kahuna Software. This Ad spy tool enables you to essentially steal your competitors pay per click campaigns. All you need to do is enter in some keywords, and PPC Kahuna will scan the Google search results for each keyword and record which advertisers are displaying ads. When run over the course of a week or two, you will be able to figure out which keywords were the most profitable by seeing which advertisers consistently ran advertisements for them. The tool also allows you to see what ad copy they were using to give you ideas for your own ads.

BlitzLP. This is a script allows you to create landing pages dynamically. You install BlitzLP on your own webhost, and it allows you to create different landing page templates that will give you good Google Adwords quality scores. The better your quality score, the lower your cost per click on Adwords.

Affiliate Blueprint. Every month, you will receive a full researched niche that Jason has done for you. He gives you the background behind the niche, the PPC and SEO keywords to use, an article to use for your product page, and three other topic related articles that you can use as you like. You barely have to work to succeed using this.

PPC web tools. You can access several great PPC tools on the PPC Kahuna membership site itself. The BlitzPPC tool makes it easy to import your Adwords campaigns into the Adwords Editor. There’s also a tracking tool, and several keyword tools that make generating and managing your keywords a lot easier. Each of these tools is built to save you time and effort when creating your PPC Campaigns.

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