To take on new customers is a bit uncertain and problematic and this fact is known to the real estate professional. Established professionals will tell the new entrants about the confrontation they have had to tackle. Web 2.0 and social marketing can give support to every real estate professional. Statistics tells that more than 90% of the total number of network marketers actually relinquish. On an average estimation they support only three new people. Using web 2.0 and social marketing has made the state of affairs better.
Web 2.0 and social marketing helps to develop an online forum where a real estate professional can directly contact and interact with his/her prospective clients or buyers. An online forum allows for the creation of blogs, posting of videos and photographs and the best part is that, all these services can be attained without even the basic know-how of html.
You may now think how you can use web 2.0 and social marketing. As a real estate professional you can regard it as using real estate social marketing opportunities and real estate social marketing strategies. You can use different web 2.0 sites that function in the form of social marketing sites. These are brilliant tools for your real estate social marketing campaigns.
Blogs have helped each and every real estate professional tremendously and they have been used as forums of web 2.0 and social marketing to get exceedingly good results. In fact, blogs are utilized most effectively as part of the web 2.0 by real estate marketers. Blogs work as online diaries where people can make their own comments or post statements. The adaptable characteristics of blogs ensure that they can be implemented on real-estate websites, real estate blogger host sites and brokerage sites.
Every real estate professional knows the importance of web 2.0 and social marketing that is available in the form of videos and can be uploaded online. YouTube is a popular site for sharing videos. Some exclusive real estate websites for sharing real estate content have also been created. ColdwellBanker.com is an example here. Some third party sites like HGTV encourage the uploading of housing and real estate related video content.
A different tool of web 2.0 and social marketing that you can execute as a real estate professional is social networking sites. These web communicates are admired nowadays and people can join them without any additional charge by simple registration. Facebook and Myspace are doing very well. Apart from young students, these sites are also gaining preference among the real estate realm where countless real estate agents have joined them.
Web 2.0 and social marketing is also available in the form of mash-ups. This entails the combination of elements from various web companies on your individual website. For instance, as a real estate professional, you can combine maps on Google with information on local demography. In this way you will be able to inform potential customers about places they would want to reside at.
Finally, a useful tool of web 2.0 and social marketing is in the form of Wikis. These are compilations of data from various contributors. As a real estate professional you can create these Wikis for your local community and urge visitors to leave comments about various properties in your local area. Thus as a real estate professional, you can utilize web 2.0 and social marketing to achieve greater heights in the business world.