Within the field of economics, two types of marketing have been defined: micromarketing and macro marketing. Micromarketing describes the activities of individual firms, beginning with originating and producing products and ending when the products reach the final user, the customer. Macro marketing, by contrast, describes how the whole system of production and distribution works in a society. The emphasis in this article is on the chief aspects of micromarketing beginning with product development and continuing through retailing. Virtually all economies need marketing functions. Even planned economies need to be concerned about directing goods and services to their populations. Nor is marketing confined to profit-making companies or to businesses that manufacture products. Doctors, lawyers, hospitals, colleges, museums, and other service enterprises also engage in marketing.

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The key secret to success on the Internet and the World Wide Web is to provide value-added marketing. Value-added marketing means offering something of value for free. It is proving your worth as a vendor. It is delivering exceptional service and valuable products before making the sale. There are many examples of this type of marketing on the Web. The best approach for each company depends entirely on its products, services, and areas of expertise. Somewhere in your organization there is a unique body of information. That information is powerful enough to draw people to your Web site, where they will be exposed to your message, and compelled to tell their friends to visit as well.

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Small and mid-sized businesses are performing the business activity by selling the products or rendering the services to the ultimate consumers. The small and mid-sized businesses will be doing their businesses at best but they can more streamline their promotion, selling, revenue collection and profit by establishing the use of internet in the shape of website, online shopping facility and email orders etc.

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