Within the field of economics, two types of marketing have been defined: micromarketing and macro marketing. Micromarketing describes the activities of individual firms, beginning with originating and producing products and ending when the products reach the final user, the customer. Macro marketing, by contrast, describes how the whole system of production and distribution works in a society. The emphasis in this article is on the chief aspects of micromarketing beginning with product development and continuing through retailing. Virtually all economies need marketing functions. Even planned economies need to be concerned about directing goods and services to their populations. Nor is marketing confined to profit-making companies or to businesses that manufacture products. Doctors, lawyers, hospitals, colleges, museums, and other service enterprises also engage in marketing.
If you enjoy our post, feel free to subscribes to our rss feeds





















