by Daryl V. Glenn

One day my internet marketing friend told me, “The real money is in opt email lists, and you know what, dude? You need to start building.” Build? What was I, in construction? “No, dude, you build opt email lists, you know, with an auto-responder!”

It sounded dull and boring. But my friend mentioned it again some weeks later. “Dude, you get people who come to your site and buy, then they leave and you don’t see ‘em again. Forever! Then you have to work hard to get another customer. But if you, like, have your opt email lists set up, you can sell to the same customer over and over.”

No thanks, I wasn’t having any of it. But my friend mentioned it for the third and final time some weeks later. “Dude, let me quote you a statistic.” Oh-oh, he was getting serious on me. “Most of the time, customers don’t buy right away. They need to see what you’re selling on average 7 times before they’re ready to buy. Once a potential customer leaves your website without buying, they’re not likely to come back. Even if they like what you’re selling and just want to take a little time to think about it, they’ll probably get busy and forget your website’s URL. Got it?”

His point was that you can stay in contact with your potential customers if they’re on your opt email lists. So I started building them. And it wasn’t as bad as I imagined, not by a long shot. But if my friend had given me some specific tips for building opt email lists, I wouldn’t have had to go through so much trial and error. So subscribe to an affordable auto-responder service like GetResponse (I like them because they’re affordable), and try a few of these suggestions.

*Make It Easy For People To Sign Up To Your Opt Email Lists

You’ve got to make it easy, because no one wants to have to work to get what you’re giving away. I know I’m that way. I admit it, I’m lazy! The easier it is, the better. If you have a blog or newsletter, don’t make people have to search all over the place to find your sign-up form. Put it above the fold, close to content. Then mention the benefits of signing up. Make it tempting, something along the lines of: “Tips and secrets you won’t find anywhere else!”

*A Free eBook Or Report Is A Reason To Join Your Opt Email Lists

You can get away with as little as 5 pages if you write a special report. Give it away on your website or landing page in exchange for your potential customer’s email address. It’s only a little work and can derive a big pay off in the form of a flood of new email addresses. An eBook doesn’t have to be lengthy either. Do yourself a favor, though. Don’t use some eBook or free report that’s already all over the internet. People will unsubscribe if you use crappy recycled stuff. Write it yourself or pay someone to write it.

*Visit Forums and Getting Involved Helps Build Your Opt Email Lists

You’ve heard this forum business before, but it’s true. Find a forum related to your website or product and get involved. A lot of forums let you use a signature link when you answer or ask a question. If they don’t allow it, they may allow you to post your link in your user profile page. Post a useful answer and a lot of people may just come to your profile to check you out. If people see your URL in your signature or in your profile, they may end up on your landing page or website where they just might sign up for your opt email lists.

*Be Viewed As A Expert In Your Field By Using Article Marketing

It’s not hard to write an article. How many of them have you read? Probably a lot. Take 30 minutes or so to read a couple on your favorite article site and you’ll get the hang of it. And if your article happens to be useful, the result will bet a steady stream of new subscribers. Another benefit of article marketing is that you’ll establish yourself as something of an expert. That means people will trust you. Which means they’ll look to you for more information. If people trust you, they’ll want to sign up for your opt email lists.

*Publishing An E-Newletter Is A Good Way To Brand Yourself As An Expert

You can get away with publishing your newsletter twice a month. Actually, you can publish once a month. You can make this easier on on yourself by subscribing to a relatively inexpensive auto-responder service like GetResponse. They’ll provide you with a sign up form and your opt in email chores will be handled for you. That way, you’ll only have to worry about writing your newsletter and hitting the publish button.

If you’re so inclined, I suppose you can always buy opt email lists if you can afford it. You want to do your homework so you’re not buying opt email lists from a spammer. Shop around, because some lists can end up being expensive. You want to make sure, if you buy a list, it’s opt-in or double opt-in.

You don’t have to follow all the tips above, you can just try one or two. So stop dreading it and start building your opt email lists!

About the Author:
Opt email lists may not be very glamorous, but the money they can bring you is. Go to www.MegaListCash.com now to see free video on what you can do to make building opt email lists a lot easier.

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Filed under: Work At Home

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