“Who Else” wants marketers to stop using this headline formula?
<RANT>
“Who Else Wants A Proven Money-Getting Blah Blah Blah…”
Seriously. Do people still need to use this headline? There are so many other great headlines to steal.
</RANT>
Sorry. I just really dislike that particular headline. The headline is by far the most important part of your sales page, and yes, it’s always a good idea to start by copying a proven, profitable headline. If you don’t already have one, go to your desktop right now and create a new text file called “swipe file.”
Anytime you see a headline, or a piece of copy, or any kind of marketing that catches your eye, STEAL IT. Copy it, and paste it right into that text file, and save it.
Don’t worry. You’re not breaking the law. You’re creating a swipe file, and it’s something that every great copywriter has. Why start fresh when there’s years and years of proven, profitable marketing out there?
Here are a [...]
Original post by joe
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