If you are in a place where you are looking to grab the attention of your clients and the people that you are hoping to service and to make them pay attention to your content, you will find that taking a look at personal URLs is one way to do it. A personal URL, also known as a PURL, is is essentially a URL that you will send to your client, with their name at the end of the URL in question. There are many different opportunities that you can take advantage of when you are looking at PURLS.

When you use PURLS in conjunction with direct marketing software, you’ll have a much more positive reception from prospects. The personal touch offered by a PURL will make a good impression of your business on the prospective client. There are a lot of opportunities open to you in personalized direct mail, but you need to stand out from your competition and leave your prospects with the perception that you are speaking to them personally.

You can use a PURL to tailor your content to individual clients if you choose to do so. This is a tool which lets you focus your marketing message and at the same time learn more about the needs of your current and prospective customers. Personalized URLs are one of the most powerful tools available to you when trying to reach customers and build a brand image for your company.

When you are looking at personalized URLs, you will soon see that you are seeing a strong increase in response rates. When people see their name embedded in a URL that has been set up just for them, you will find that they are much more inclined to click the link and to see what you have to say. You can use this information to learn more about them and what they need.

PURLs when used with a personalized direct mail campaign provide a great tool for tracking prospect response to your message. You can see what your contacts are doing with these URLs and use this information to develop ways to retain their interest. Remember, personalized content is a powerful tool.

Use your PURLs to make sure that your experience are getting the treatment that they need. When customers need to deal with an impersonal landing page, they feel like one face in a hundred, but when they have their own, complete with VIP treatment and personalized content, you will find that you will get a great response. Use audio to make sure that your clients connect with you, and to speak with them directly.

Before deciding on a company which provides PURL services, shop around. You should opt for a company which offers a flat rate rather than a per-URL charge. This affords your business the flexibility it needs to build on your personalized URL campaign as you need, instead of being limited by having to pay for each and every PURL.

Look into your options and consider all of the revenue which using a PURL based campaign could bring your business. This is a marketing tool you don’t want to ignore!

Carders are a group of criminals who buy and sell credit card information on forums. You can google “carders forum” to see what I mean. you will see that thousands of cards are bought and sold every day.

The fraudsters use these cards to buy goods and services from online merchants because it’s very easy and they never get caught. In 2007 they ripped merchants off for $3.6 Billion. Jusat how much of that was yours?

Did you also know that the only party at risk in an online credit card transaction is the merchant? Not the bank, not the card companies, not the cardholder, no only the merchant.
This is because the merchant does not have a signature from the cardholder. Without that signature the merchant is screwed and will not only lose the goods or services but will be fined $20 for the priviledge.

One big problem online merchants have is they cannot get the cardholders signature on the order. Without a signature by the cardholder, the merchant is the only party at risk. This is because there is no proof the cardholder authorized the transaction.

One other problem for online merchants is real cardholders who buy goods and services and then later claim they never authorized the transaction. This is a rapidly increasing problem and one I have found some solutions which merchants can use.

Merchants can fight back and prevent fraud if they know what to look for. Most don’t and no one tells them what to look for..that is until now. In my brand new book called “Merchants Beware” I reveal the telltale signs of a fraudster at work. I give merchants an easy step by step approach to detecting fraudsters and stopping them BEFORE they become a problem