I have been making changes to our company’s website search engine, seeking to optimize hits returned by a careful balance of keywords, meta tags and site content. I had previously believed that the site content was the most important factor, and that a careful combination of keywords and meta tags with the content itself would assure that the site would be one of Google search’s top hits.

At the present time, it appears as though quality content is not sufficient to assure a good Google hit ranking. I have read many articles on SEO and the current consensus among experts is that link building is the most effective strategy. The number of backlinks from other sites is now considered to be an extremely important parameter. So I decided to focus on backlinks as a way to optimize our ranking in Google search results.

There are several strategies for getting backlinks to your site. A very popular method is the use of an online catalogue known as a web directory. Web directories collect links to outside sides and list them in sorted categories according to site content. Some web directories are free, some charge a listing fee, and some require you to backlink to their own site in return. You can either use a directory submission tool to contact web directories, or hire a third party submission service to do this for you.

Directory submission tools have a built-in database of web directories. I used a free submission tool and didn’t have to search for directories myself. Using this free tool, I submitted my site to about 2000 web directories in just a few days. I also used different anchor texts and descriptions for my site, so each submission looked unique. The directory submission tool made this all very easy. After submission, my site went to the directories’ validation queue. This process takes days or even weeks, so don’t expect instant improvements in your Google search ranking.

Another good way to generate backlinks is by posting a comment on WordPress Blogs. To post a comment you must provide your name, URL and e-mail address. If you use your keywords as your name and your site address as your URL, then when your comment is posted it becomes a backlink to your website. Please note that I only posted comments in blogs that were relevant to our company’s business, and only when I had a relevant comment to make. Posting on an irrelevant blog or leaving an irrelevant comment could be considered spamming, and I don’t condone that. You should only post if you have a comment to make, not just to get a backlink. Comments that have already been posted by others will give you an idea of what sort of comment you should leave.

Click here for the real story on how to build thousands of backlinks. We have a strategy that works for every site, every time.

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Contemporary marketing today is without question as competitive as it’s ever been. The sheer amount of media outlets grows exponentially each year, with innovations of every variety introduced what seems like every day. With all the ambient noise, how does a marketer truly separate themselves from the masses?

The Internet unfortunately is chalk full of individuals who prey on the insecurity, fears and needs of consumers. These individuals seek to create distinction in the marketplace by luring customers with an indiscriminate amount of lies. Empty promises, outrageous income claims (which we are all more than aware of), misleading simplification and ponzi like rabbit holes. Distinguishing yourself from these charlatans is rooted in a single notion, authenticity.

When you have a superior product or service, the ideals of attraction marketing are the most powerful and profitable strategic means. There is nothing more fundamental to an attraction marketing platform Carbon Copy Pro, than integrity.

While integrity is most commonly associated with an individuals personal morality, this notion certainly also applies to the structure of your business ethics. I consider integrity in business to embody a concept of “wholeness.”

Wholeness Of:

Message and Mission:

A successful entrepreneur must develop a clear, concise, and above all consistent message for their brand. How this message is articulated, both verbally and within your visual marketing is crucial.

Identifying Needs:

A successful entrepreneur understands that identifying and putting the needs of the consumer is the direct path to mutual benefit.

Accepting Weakness:

A successful entrepreneur is comfortable endorsing their own weakness. Humility is one of the most powerful means of establishing authority. By admitting strengths, as well as weakness, you establish a human connection that is most important for your personal brands loyalty.

Details:

A successful entrepreneur is detail orientated and understands that branding battles are won and lost in the minutae. Whether that entails a keen understanding of a consumer’s taste, font size in ad copy, punctuation, presentation or verbal cadence. Details are what separate the good from the great and show a commitment to the product and the consumer.

Simplify, Simplify, Simplify:

A successful entrepreneur understands the key to building a good business is to present your product, information or yourself clearly enough to simplify the customer’s decision. The customer should be able to definitely understand why YOU Inc. is “simply” the correct choice. One should strive to eliminate the variables that make the decision difficult to comprehend.

The Truth:

Nothing positive ever comes of falsehoods. If you reach a customer based upon false premise, you’ve achieved nothing, and eventually whatever business you may have gained (not earned) will inevitably retract.

Check out Jay Kubassek’s CCPro